95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #274, Eric and Neil talk about whether you should sell your products through Amazon or just post it on your website. Listen as Neil and Eric lay down both pros and cons of Amazon and your own website and why they think you’re not necessarily building a business by selling only through Amazon. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Sell Your Products Through Amazon or On Your Own Website? 00:24 – “Amazon is a gold rush” 00:42 – Check out Steve Chu’s site called, My Wife Quit Her Job 00:47 – Amazon one topic that everyone is talking about 00:52 – The problem is, you’re not building a business by selling in Amazon 01:21 – Sell on Amazon BUT sell on your website as well 01:34 – You have to build your own asset, email list, traffic sources, and community 01:51 – Jeremy of Muscle for Life sells both on Amazon and website 01:57 – He sells more on Amazon than in his website 02:17 – Do both to generate extra sales 02:24 – Even intangible products can be sold on Amazon 02:46 – Amazon has so much data on what does well and they try to offer the same item with their own brand 03:25 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon 03:55 – Subscribe, rate and review Marketing School 03:59 – Text MARKETINGSCHOOL to 33444 04:23 – If you have any marketing related tool fit for the podcast, do reach out to us! 04:36 – That’s it for today’s episode! 3 Key Points: Selling on Amazon doesn’t mean you’re building a business. It’s important, as a business, to have your own asset, email list, traffic sources, and community. The biggest downside in selling through Amazon is you cannot stop them from selling the same product you have through their own brand. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

1 Maj 20178min

In Episode #273, Eric and Neil discuss how to promote old content without being spammy. Tune in to learn updating tactics that will help you refresh your old content to make it new. Eric and Neil also share how to republish, re-promote, and repurpose your old content to drive more traffic to your site. Time Stamped Show Notes: 00:27 – Today’s topic: How to Promote Old Content Without Being Spammy 00:37 – Eric has been upgrading their past content 00:41 – When content is being upgraded, Eric will notify their email list that the content is updated 01:01 – Eric might use Facebook ads to communicate this as well 01:09 – The content will then be new to people and still relevant 01:20 – Neil shares what Brian Dean of Backlinko did 01:21 – Brian takes his old content, adds a few paragraphs, makes it better, changes the published date on WordPress so the content will be at the top and fresh 01:35 – Brian then promotes it again on social media and it actually works well 01:43 – Doing this keeps you getting more views and your rankings and traffic will go up 01:58 – Most of what Neil writes on his blogs is evergreen 02:13 – Neil re-promotes and repurposes content that is valuable 02:21 – “It’s all about value at the end of the day” 02:30 – You can use Edgar to continuously promote your post over time 02:55 – Some of Marketing School’s episodes are constantly republished, using the right setting 03:06 – You don’t need to republish content every month, just once or twice a year is fine 03:25 – Marketing School is giving away a free one-year subscription to Alexa, which is an SEO tool 03:42 – Subscribe, rate and review Marketing School 03:47 – Text MARKETINGSCHOOL to 33444 04:02 – Alexa has changed and improved drastically 04:43 – That’s it for today’s episode! 3 Key Points: You can update your content by adding a few paragraphs of NEW information and it will still be valuable to people. Republishing and repurposing your content can drives more and more traffic to your page—including new traffic. Consistently promote your content with the right settings and to the right audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

30 Apr 20178min

In Episode #272, Eric and Neil discuss whether you still need to build links if your traffic is growing. Tune in to learn when it’s the RIGHT time to build your links and when it’s time to work on creating great content. This will help you save time and maximize your efforts. Time Stamped Show Notes: 00:27 – Today’s topic: Do You Still Need to Build Links if Your Traffic Is Growing? 00:39 – “You don’t really need to build links if your traffic is growing” 00:48 – If you build links, you’ll only get results 6 months later 00:58 – Your traffic will grow from 3-6 months on, as soon as it starts flatlining, you will need to build links again 01:17 – When your links start declining on the upwards swing, then you have to build more and more 01:26 – You don’t have to build your links every month because it’s expensive and time consuming 01:35 – If you have a good base, it is better to build more traffic, like what Eric does 01:39 – Just write more content so you’ll have more words which will lead to more search traffic 01:47 – Building traffic is easier than building links 01:49 – You still need to have enough links for the content to work 01:58 – Neil builds links once every quarter 02:13 – When Eric started Single Grain, they only had 5K-7K website visits a month and it has now grown into 58K 02:30 – Each quarter, Eric will do dial-up link building 02:40 – Eric consistently creates content as well 02:47 – Eric upgrades their content 02:29 – Repurposing content works for Eric, too 03:14 – Eric continuously hires new writers 03:28 – When you’re domain authority is good and generating traffic organically, that’s when you slow down with link building and focus on content 03:46 – You need a base of links for your content to do well 03:58 – You can track your link building using Ahrefs 04:12 – Marketing School is giving away free one-year subscription of LeadQuizzes which will allow you to create quizzes that collect leads 04:33 – Subscribe, rate and review Marketing School 04:29 – Text MARKETINGSCHOOL to 33444 04:58 – Eric and Neil simply want to share the tools that they use, they’re not getting anything from it 05:16 – That’s it for today’s episode! 3 Key Points: If your traffic is constantly and consistently growing, link building is optional. You still need to have enough links for your content to work and generate traffic to your site. It’s about testing – test to know what works well for your site. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

29 Apr 20178min

In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations is still relevant today 00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help 01:04 – They have all sorts of categories of stories that you don’t expect 01:16 – Monitor it and get daily alerts 01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space 01:55 – Chris still continues with his model and has also worked with Eric 02:14 – Pay per performance is definitely an option 02:21 – PRLOG is another tool that you can use 02:28 – “The best PR isn’t what most people think of” 02:36 – Neil hit people up in their space and he helped them out for free 02:44 – Get them to blog about your business in exchange for the “help” 03:06 – You can also use Mail Merge to reach out to people 03:22 – JournoRequest can also do PR for you 03:33 – Take a look at your dimensions and your competitors’ as well 03:51 – Have the monitoring tools in place 03:56 – PR is a numbers game 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio 04:56 – BlogDash will make blog outreach easier 05:15 – Marketing School is giving away a one year annual subscription to LeadQuizzes which allows you to collect leads from the quizzes you made 05:30 – To win, rate, review, and subscribe to Marketing School 05:33 – Text MARKETINGSCHOOL to 33444 05:43 – Neil used LeadQuizzes on his website, Nutrition Secrets 06:18 – That’s it for today’s episode! 3 Key Points: PR is still relevant today and even small businesses need it – it increases brand awareness. Pay per performance is an option that you can try, especially if you’re a small company. PR is a numbers game – track your dimensions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

28 Apr 20179min

In Episode #270, Eric and Neil discuss how to make videos on a budget. Tune in to learn why videos are significant to you content strategy and why you should hire a videographer and video editor instead of doing everything on your own.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Videos on a Budget 00:50 – It is important to have videos as part of your content strategy 00:58 – Videos are easier to consume and can be seen everywhere 01:14 – If you’re just starting, do live videos with Facebook and YouTube 01:20 – Just take out your iPhone and talk into it 01:34 – Check Tai Lopez who spends millions on video 01:58 – Use Animoto to turn your simple videos into an ad 02:13 – Sean Duran’s explainer videos 02:24 – Explainer videos should have a script that answers objections 02:43 – Neil pitched some of his friends to be his videographer and editor 03:08 – Neil’s friend posted a videographer job listing for $3K a month 03:15 – The responses were crazy 03:40 – Eric had a job post in Workable for a videographer and received 400 applications 04:15 – Videographers are in demand 04:25 – You can get videographers and video editors on a budget 04:58 – Marketing School is giving away a one year annual subscription for LeadQuizzes which allows you to collect leads from the quizzes you made 05:05 –To win, rate, review, and subscribe to Marketing School 05:11 - Text MARKETINGSCHOOL to 33444 05:19 – Neil tested LeadQuizzes on one of his websites, Nutrition Secrets 05:43 – It increased Neil’s leads over 500% 06:05 – That’s it for today’s episode! 3 Key Points: Going live on social media is one of the easiest ways to start with videos. Videographers are currently in demand—find one who can deliver what you need at a price you can afford. High quality videos boost your conversion rates, it’s definitely worth investing in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

27 Apr 20179min

In Episode #269, Eric and Neil discuss how to find and work with influencers. Tune in to learn the ins and outs of influencer marketing including where and how to find them, why they’re cheaper than celebrities, and the importance of consistency in your influencer campaign. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find and Work with Influencers 00:34 – Eric has a few friends who are working on their own influencer platform 00:50 – Influencer marketing has always been around 01:11 – “Anybody could become an influencer after putting in the work” 01:21 – The easiest way to search for an influencer, without spending, is going through social media sites 01:27 – In Instagram, use certain hashtags and look for people who are up and coming 01:32 – You can work with people who are starting to build their online presence—this way, it won’t be too pricey 01:50 – Eric has used influencer marketing for a previous client and they used FameBit 02:00 – Neil used influencer marketing on Facebook and Instagram and reached out to some celebrities 02:18 – The Kardashians will do an online paid post for $500K 02:33 – “It’s so expensive to reach out to people” 02:45 – Neil suggests finding those that are popular with the people in your target market and pay them to pass over that network/audience to you—it’s so much cheaper than using expensive celebrities 03:18 – If you’re building an entrepreneur channel, use hashtags that are relevant to your market 03:38 – Reach out to people who are getting a good amount of likes and comments and ask them for their paid shoutout rates 04:09 – Influencer marketing doesn’t always work 04:46 – If you’re doing influencer marketing consistently, that’s when it will work 05:03 – If you’re doing influencer marketing, you should have content as well 05:16 – Figure out how you can add value to your audience 05:24 – There are pricing guidelines for how much you should be paying influencers on YouTube, Facebook, and Instagram 05:55 – Marketing School is giving away a one year annual subscription to LeadQuizzes, which allows you to collect leads from the quizzes you made 06:06 –To win, rate, review, and subscribe to Marketing School 06:12 – Text MARKETINGSCHOOL to 33444 06:30 – Neil and Eric are giving away tools that they use personally and they don’t earn from it 07:14 – You can go to Neil Patel’s LeadQuizzes case study to know how valuable the leads are from LeadQuizzes 07:35 – That’s it for today’s episode! 3 Key Points: Influencer marketing has always been around and to be successful, you have to do it consistently. Valuable content will make an influencer’s post more engaging. You don’t have to spend much on an influencer – you just have to find the right influencer for your target market. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

26 Apr 201710min

In Episode #268, Eric and Neil discuss how to track brand awareness. Tune in to learn just how important it is to be on top of your brand awareness, the tools that you will help you track your brand’s online presence, and the NEW giveaway from Marketing School. Time Stamped Show Notes: 00:27 – Today’s topic: How to Track Brand Awareness 00:37 – Neil firmly believes in branding 00:57 – There are few things you can do to track brand awareness 01:00 – One is to survey people in your industry asking how well they know your brand 01:10 – Second is to use Google Trends to scope out the businesses you want to check and compare with your brand 01:35 – What Eric learned from Brendon Burchard, a fellow marketer 01:43 – A brand isn’t just a logo, it’s a story 02:26 – When tracking brands, use Google Alerts or Mention to track keywords 02:41 – You can be updated in real time when someone mentions your brand 03:00 – You can then start a relationship with someone who mentions your brand and help them if needed 03:21 – Use Google Search Console to check on your monthly impressions 03:46 – Marketing School is giving away a free tool called LeadQuizzes which allows you to make quizzes for your target market 04:05 – A one year annual prescription will go to 5 people 04:16 – To win, rate, review, and subscribe to Marketing School 04:21 – Text MARKETINGSCHOOL to 33444 04:38 – That’s it for today’s episode! 3 Key Points: Branding is significant to one’s success – your brand should stick in people’s minds. Track yours and your competitors’ brands to find out how to stay ahead. Build a relationship with those who mention or appreciate your brand—it can be a potential partnership. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

25 Apr 20178min

In Episode #267, Eric and Neil discuss how to start a marketing agency. Tune in to learn how to scale yourself up from zero to a million as well as how to create an effective marketing tactic when you’re just starting out. It’ll get you those clients and perhaps a date on Tinder, too! Time Stamped Show Notes: 00:27 – Today’s topic: How to Start a Marketing Agency 00:40 – Neil shares why he named his first agency ACS 00:44 – ACS stands for Advantage Consulting Services 00:47 – Neil and his co-founder thought of the name 01:07 – ACS was created 16 years ago 01:30 – Neil is starting a new marketing agency 02:03 – Neil wanted a website like iProspect’s, which is one of the biggest marketing agencies 02:14 – When starting a website, have your own unique angle 02:20 – Keep it simple 02:22 – Go on Crunchbase, find companies that are recently funded, email them their flaws in a full detailed document 02:49 – From there, you can get clients and start having your own agency 03:05 – If you want to start a marketing agency, you have to be confident in marketing 03:11 – You have to do business development 03:28 – If you’re starting out, use Mixmax’s sequences 03:30 – Set up sequences and reach out to people like a cold outreach 03:57 – Going from 0 to 1M, it all starts with you 04:12 – Eric got a client from Quora by answering a question for SEO 04:21 – Think about where your people are hanging out 04:30 – Eric has a friend who currently makes money from Instagram 04:50 – Neil asks Eric the one thing he would do if he’s just starting 04:59 – "Give free advice every single day” 05:24 – People will eventually respond to you 05:33 – Eric even sent Neil a couple of emails before responding to Neil’s blog 05:45 – “You got to show value first and then, from there, you can scale up” 05:50 – Neil will also do the same thing as Eric if he’s just starting out 06:00 – Neil will send an email with the name and a catchy sentence about the person’s business 06:39 – Use tools like Mixmax, Outreach and ZenProspect to make sure you have a CSV of the company names for the outreach 06:47 – Marketing is a numbers game 07:02 – Eric used to take videos to get clients 07:22 – Start to build up your portfolio and do some work for free to get referrals 07:33 – It’s going to be tough at first 07:39 – Neil has a reader who used his marketing funnels to get dates on Tinder 07:50 – Funnels is compared to the act of swiping 07:58 – The more people you email, the more opens you’re going to get 08:20 – In Tinder, there’s a feature called “super like” 08:49 – A “super like” is when a person made you a favorite 09:00 – If you have a good headline, people will click through 09:20 – Make sure you have a good image, just like in Tinder 10:00 – “Do good work and then things will start to happen” 10:05 – That’s it for today’s episode! 3 Key Points: Confidence is important, but being an excellent marketer is fundamental—people will know if you are an expert or are just trying to be one. There’s no elevator to success. Reach out to people as often as possible and offer free work if needed. Create a plan and research how you will develop your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

24 Apr 201713min