95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #258, Eric and Neil discuss the 7 ways to increase Facebook likes without spending a dollar. Increasing your Facebook likes doesn’t have to be an over-complicated process—sometimes all it takes is you asking and reaching out to the people you know. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Increase Facebook Likes Without Spending a Dollar 00:35 – First, add the Facebook Widget to your website 00:50 – Second is building up your fan page 01:03 – Use your personal profile to connect with other individuals 01:10 – Do shoutout for shoutout 01:33 – Third is to simply ask 01:44 – Send an intro email to your list asking them to like your page 01:50 – Look at your competitor's posts in BuzzSumo and type in the SEO keywords that are getting likes 02:08 – Share your competitor’s content and ask them to like or share your page, too 02:28 – Just create great content, in general 02:50 – Eric would write content and if people liked it, they would share it 03:07 – Sixth, focus on timing 03:31 – Promoting your content 03:44 – Reach out to people who can do direct outreach 03:48 – Use Pitchbox to help you organize your outreach 04:00 – Boosting a post can also increase your page likes 04:09 – That’s it for today’s episode! 3 Key Points: Build up your fan page by connecting with people using your personal profile. Simply ask people to like your page – there’s no harm in sending out an email requesting so. Track the best time that people are engaging, then promote and organize your outreach accordingly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

15 Apr 20177min

In Episode #257, Eric and Neil discuss whether it is a good time to start a marketing agency. Tune in to learn why starting a marketing agency today IS a great thing due to the internet. Also, Eric and Neil tell you how to keep yourself competitive against the other big guys in the marketing agency space. Time Stamped Show Notes: 00:27 – Today’s topic: Is It a Good Time to Start a Marketing Agency? 00:39 – Neil just started an agency 01:09 – Neil generates an average of 300-500 leads 01:31 – It IS a great time because online marketing is trackable 01:58 – Facebook and Google’s market cap is so high 02:10 – The real question is: are you good enough to start an agency? 02:47 – Eric thought that their competition was going to eat them up 03:04 – When you’re trying to be a full-service agency and you’re trying to work with all types of clients, that’s when you set yourself up for failure 03:14 – You should focus on a certain area at the start 03:35 – As long as the platforms are out there and they have your attention, there is room for everyone 03:56 – The specialist tends to do their best 04:20 – When you’re starting off, you’re going to compete with the big guys 04:30 – The weakness of the big guys is that they’re not personable 05:03 – Neil’s sample pitch for the big guys 05:27 – Use the company’s weakness against them when pitching against them 05:38 – Go out there and establish relationships 06:06 – Being able to connect with people is going to help you 06:18 – Neil talks about partnership with people in the industry 06:44 – Neil’s Advance Marketing Program 06:55 – That’s it for today’s episode! 3 Key Points: Online marketing is trackable—making it easier to know if your efforts are working. The real question is: are you good enough to start an agency? Establish relationships with the people in your market and build partnerships. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

14 Apr 201710min

In Episode #256, Eric and Neil discuss how to convert your leads into paying clients. Tune in to learn the most effective ways to convert your leads, such as being mindful of your response time and how often you check in with your clients. Eric and Neil also explain why documenting your leads is essential in scaling your business. Time Stamped Show Notes: 00:27 – Today’s topic: How to Convert Your Leads into Paying Clients 00:40 – There was a study about calling your leads 01:04 – One of Eric’s clients was impressed by their speed 01:23 – If you don’t follow up on a deal quick enough, you will lose a lot of them 01:30 – Converting a lead happens through a lot of follow up 02:09 – Neil uses Yesware to keep track of the follow up 02:29 – Some people focus more on the content without tracking if the leads are opening up or not 03:03 – Track how often you touch base with your client 03:25 – Have a process so it’s easier to pass this onto another person, if needed 03:30 – Document your tracking 03:47 – If you’re trying to scale a business, you need to have everything documented and not just in your head 03:55 – Once you have something on paper, you know where to find it 04:09 – Neil refers to F1 racing as an example 04:42 – Converting requires fine tuning the process 05:11 – What clients said about Eric that made them convert 05:46 – For every lead that doesn’t convert, get in contact with them, and talk to them about why they didn’t sign up 06:03 – Answer their objections for future pitches 06:14 – Marketing School is giving away a copy of Yesware, which is a great sales tool 06:45 – To enter, subscribe, rate and review Marketing School 06:49 – Text MAREKTINGSCHOOL to 33444 06:59 – Eric and Neil paid for the giveaway and wants the listeners to know how helpful the tools are 07:22 – That’s it for today’s episode! 3 Key Points: Call your leads and follow up ASAP—speed is a huge factor when it comes to sealing a deal. The more you follow up on your leads, the more chance you have for them to convert. Know your customer’s objections and use this knowledge to fine tune your process and responses. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

13 Apr 201710min

In Episode #255, Eric and Neil discuss how to keep track of emerging trends in your industry. Tune in to learn why networking is of the utmost importance when it comes to being up to date with the latest trends and tools. You’ll also find out what blogs and social media platforms Eric and Neil use to stay on top of their game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Keep Track of Emerging Trends in Your Industry 00:37 – Eric looks at Feedly to take their RSS feeds and segment them 00:52 – When Eric wakes up, he’s puts them into Pocket which is his “read later” tool 01:02 – Looking at the headlines in the morning gives Eric an idea on what is going on and gets his brain moving 01:23 – Neil uses Twitter 01:31 – It is still a great tool to know the latest in your industry 01:49 – Follow the people within your industry 01:59 – For Twitter, Eric uses Tweetbot 02:29 – Eric likes Twitter because when something big happens, it will trend easily 03:03 – Listen to different podcasts in your industry 03:24 – The new tactics and trends can be easily shared through podcasts 03:59 – Eric and Neil discuss with each other what they are doing and their results 04:30 – Eric and Neil are doing this with other people in their space 04:35 – “If you’re not networking with people, you’re not going to be ahead of them” 04:40 – Eric had a chat with Sean Ellis of Growth Hacker 04:52 – Shawn shares why he started Growth Hacker 05:04 – If you meet with other people, you can build relationships 05:18 – Eric shares when he went to the Traffic and Conversion Conference 05:25 – One of Neil’s business partners connected with one of Eric’s friends 06:16 – Make sure you reciprocate 06:28 – Eric enjoys looking at Venture Capital blogs like CB Insights, Mattermark and Crunchbase 07:03 – It can give you an idea of where things are going, in general 07:13 – That’s it for today’s episode! 3 Key Points: Twitter might be dead, but it is still a good platform to know what is currently happening in your space. Networking with people in your industry builds relationships and helps you stay updated on the latest news and trends. You will learn more if you reciprocate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

12 Apr 201710min

In Episode #254, Eric and Neil discuss the 7 tools to help you with reputation management. Tune in to learn which tools will help you keep track of your reputation, respond to negative feedback, and also preempt any future, negative domain names that could tarnish your brand. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You With Reputation Management 00:36 – Use Mention or Google Alerts to track your brand mentions 00:51 – Second is to use Google Suggest 01:06 – Create articles that combat the negative feedback 01:21 – Use KnowEm to claim multiple social networks or multiple profiles 01:42 – Just do the work upfront 01:53 – Use a domain checker like Check Domain 02:07 – Type your name or company name, plus a negative remark or word attached to it—then register those domains 02:29 – Fifth is Imagerater which will allow you to look for people who are using your unique images in a negative way 03:02- Google Image search works, too 03:06 – Use SERP's rank checker 03:43 – This can help you be aware of the links that link back to you 03:52 – Use Complaint Search Box 03:54 – It allows you do Google searches in over 40 complaints’ websites 04:14 – That’s it for today’s episode! 3 Key Points: Always track your brand mentions – know what people are thinking about your brand. Create the possible domain name that can ruin your reputation in the future. Keep up your ranking and be aware of those who are ahead or behind you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

11 Apr 20177min

In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Negative SEO? 00:32 – Negative SEO is when someone pushes your SEO down 00:43 – A good example of this is when someone builds porn or casino links to your site 00:56 – It becomes negative SEO when you begin to rank lower 01:03 – Negative SEO is when Google starts to filter you 01:13 – Eric thinks of SEO as an over-optimization cup 01:21 – Each size has a different cup size 01:23 – Big sites like Amazon have bigger cups and more room for errors 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties 02:37 – Neil sees this happening in the aggressive industries 02:46 – Some people are taking websites that have spammy links and they link them to their website 03:00 – Google is improving their algorithm to fight negative SEO 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool 03:50 – Eric doesn’t worry about negative SEO as much as he did before 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week 04:10 – To enter, subscribe, rate and review the Marketing School Podcast 04:16 – Text MARKETINGSCHOOL to 33444 05:14 – That’s it for today’s episode! 3 Key Points: Negative SEO pushes your ranking down—beware of people who links with negative content to your site. Consistently track and update your disavow file— this will help a lot. In the end, don’t worry too much about negative SEO as there is only so much you can do. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Apr 20178min

In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP. Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your SERP Real Estate 00:33 – SERP is Search Engine Results Page 01:00 – Figure how you can rank zero by having proper headings 01:22 – The MOZ beginner guide 01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain 02:08 – If you Google Marketing School, they occupy 5 results with different domains 02:31 – One of Eric’s real estate clients gets more results using their social media pages 03:15 – Answer questions or have a “how to” guide If you want rich snippets 03:36 – In Google Search Console, you can control the links that are showing up 04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots 05:03 – You also want to link to those internal pages 05:47 – You don’t have to rank the second one as high as the first one, just high enough 05:54 – Eric does reputation management for a client 06:03 – Eric is building links to other high page, authority results 06:29 – The Marketing School is giving away 5 annual copies of Ahrefs this week 06:35 – To enter, subscribe, rate and review the Marketing School Podcast 06:41 – Text MARKETINGSCHOOL to 33444 07:17 – That’s it for today’s episode! 3 Key Points: Proper headings can make ALL the difference – make sure it is relevant and works for you. How-to guides and answering questions can give you really good ranking through the snippets. Search for the top keywords and have pages link to it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Apr 201710min

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses 00:57 – Content upgrades are helpful for Eric’s conversion rate 01:08 – First, try a downloadable checklist 01:32 – Checklists are easy to look at and people like to get templates 01:39 – Second is a cheat sheet 02:02 – Third, use a tool called Designrr 02:16 – Your blog post can be converted to PDF 02:49 – Fourth is to give your audience something educational 03:20 – Fifth is to provide an email course 03:30 – If you want people to get a course, get them to subscribe to a campaign 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading 04:42 – An alternative to webinar is to have a video launch sequence 04:52 – Check Jeff Walker’s product launch 05:20 – You can also do an Evergreen webinar using EverWebinar 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 05:32 - To enter, subscribe, rate and review the Marketing School Podcast 05:38 - Text MARKETINGSCHOOL to 33444 06:28 – That’s it for today’s episode! 3 Key Points: A content upgrade is a great opportunity to boost your conversion rate significantly. Give your audience something valuable and educational, so they can’t resist. Keep track of your audience behavior to know what type of content upgrade suits them best. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Apr 20179min