95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Public Speaking 00:35 – Neil shares about his first talk which was for Wikipedia 00:51 – Neil shares how to get public speaking spots 00:53 – Go to people, find conferences in your niche, and send them an application 01:00 – Make sure your application is thorough 01:13 – Add your social following in your application 01:31 – Record a video on why you are a good fit as a speaker 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time 01:49 – It takes time and just apply to be a speaker 02:05 – Apply to small and localized conferences 03:00 – Eric shares how he did on his first speaking gig 03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel 03:29 – Make your audiences do one thing that will stick with them 03:40 – Eric asks the organizers about the audience 04:12 – Neil shares about the pay 04:20 – Neil normally charges from $40-50 04:42 – If you’re starting out, your goal is personal branding 04:55 – You can also do your own speaking with Facebook or YouTube Live 05:20 – From there, you can try getting into conferences 05:30 – A recorded YouTube video has more reach than speaking in conferences 05:36 – You can get invited to conferences because of your podcast or YouTube videos 05:54 – Leverage Facebook and YouTube Live as they’re free 06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels 06:33 – That’s it for today’s episode! 3 Key Points: If you’re just starting out, focus on your personal branding as opposed to getting paid. Find conferences in your niche and send them a thorough application. Leverage social media channels’ live features – it’s free and can get you more reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

14 Mars 201710min

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time. Time Stamped Show Notes: 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value 00:51 – When someone first opens your email, you have to nurture them 01:20 – Neil shares what his nurture sequence looks like 01:33 – Neil builds an emotional connection with his viewers 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services 02:00 – Eric shares a lot of podcasts from Growth Everywhere 02:27 – Eric’s viewers are interested in marketing and growing their business 02:34 – Eric keeps on sharing his content 02:48 – One of Neil’s clients took 2 years to sign up 03:00 – Eric uses Drip and makes a list of the most important emails 04:10 – Neil’s most important lesson from Frank Kern 04:22 – “It’s all about the sequences and find out where the holes are” 05:20 – Check out Frank Kern’s webinar on contingency 05:28 – Frank Kern’s webinars are on Youtube 05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence 05:47 – That’s it for today’s episode! 3 Key Points: Nurture your viewers by giving them valuable content. Don’t just push your products on your viewers—build that trust and relationship. Take a look at your sequence and check for gaps and holes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

13 Mars 20179min

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website 00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom 01:06 – Don’t just have long form fields, break it into steps 01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip 01:54 – Eric shares how he uses Drip 02:23 – Use marketing automation and leverage your different nurture sequences 02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool 03:00 – Neil has thousands of unique URLs going into his SEO tool 03:23 – Neil helps people get more traffic 03:47 – Make sure you set up an experimentation framework 03:59 – Do testing all the time, especially if you’re driving traffic 04:10 – Use Visual Website Optimizer or Optimizely 05:03 – Insert calls-to-action 05:10 – You can get more leads this way 05:51 – Do webinars 05:56 – Neil’s webinars work 06:45 - Phone calls work, too 07:00 – CallRail tracks where the calls are coming from and record them 07:46 – That’s it for today’s episode! 3 Key Points: Continue to be creative in the way you collect leads. Run an A/B test and implement a growth experiment framework. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

12 Mars 201711min

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 – Growth Everywhere’s affiliate link with Ahrefs 04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach 05:04 – Think of Wikipedia as inspiration 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy 05:58 – That’s it for today’s episode! 3 Key Points: Start small – don’t think about conquering the world. Pick a niche where you know you will do well. Create well-detailed content and do a link outreach – this will increase your visitors significantly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

11 Mars 20179min

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use 00:34 – First is Ubersuggest 00:38 – It is great for content generation 00:54 – Second is Google Tag Manager 01:05 – It makes adding tools to your website easier 01:15 – Make sure you have the right retargeting pixel and other pixels 01:46 – Collect the data 01:56 – HubSpot Sales 02:19 – It tracks your email and tells the receivers’ actions 02:33 – Mixmax will let you track, too 02:48 – You can personalize your outreach email 03:06 – You can integrate it with your team 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax 03:35 – Google Webmaster Tool 03:50 – It allows you to see what is happening on your website 04:02 – BuiltWith tells you what your competition is doing, for free 04:25 – If you know what your competition is using, you might as well use it, as well! 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version 05:06 – That’s it for today’s episode! 3 Key Points: There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site. Knowing your competitors behavior will help you improve your process. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Mars 20178min

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Repurpose Your Content 00:40 – Repurposing is maximizing your content 01:07 – First, publish to multiple channels at once 01:32 – Use Libsyn for podcasts and Edgar for social media channels 01:40 – Second is reposting 02:05 – Slice up your content into different topics—rename and optimize it 02:42 – Turn your most popular blog post into a podcast 02:58 – Base it on the most social shares 03:15 – Fifth, put it into SlideShare 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way 03:40 – Sixth is a partnership 03:53 – Have a partner website and cross-post your content 04:02 – Do webinars, too! 04:32 – Seventh is to use your content in speaking engagements 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time 05:26 – That’s it for today’s episode! 3 Key Points: Repurposing is maximizing the content that drives people to your website. Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point. Repurposing is also helpful for boosting your traffic and expanding your content’s reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Mars 20178min

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: 00:27 – Today’s topic: Where Marketing Is Going in 2017 00:35 – There’s more video content in marketing 00:48 – YouTube just released their live streaming feature for mobile phones 01:00 – Going live on Facebook is also happening 01:24 – Companies aren’t hiring CMOs anymore 01:40 – “Marketing has a new mindset” 01:52 – You can leverage so many assets within a company 02:02 – Dropbox has grown by inviting friends and getting more storage space 02:23 – Online marketing ads are getting saturated and are rising 02:48 – Growth hacking is starting to become mainstream 03:13 – Build a community 03:29 – It is indispensable and takes time 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube 04:10 – Pat Flynn also has a good community around him 04:14 – Marketing automation is becoming prevalent 04:30 – Use tools such as Infusionsoft or Drip 04:45 – Personal branding 04:54 – It is easier and cheaper to acquire companies for a business through personal branding 05:58 – Neil’s goal is to take his personal branding to 3x this year 06:18 – “You really can’t sell a personal brand” 07:12 – A company that relies on personal branding is more difficult to sell 07:50 – Ryan Deiss’ personal brand DigitalMarketer 08:50 – Take a look at what Native Commerce is doing 09:01 – Look at data signs 09:38 – That’s it for today’s episode! 3 Key Points: Video content is dominating the marketing space, in 2017. A community can help your branding stick to people. Personal branding has its pros and cons – be sure to build and use it wisely. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Mars 201713min

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works. Time Stamped Show Notes: 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation 01:20 – “Marketing should be a cash flow positive endeavor” 01:27 – It all comes down to experimentation when you’re starting off 01:59 – Keep doing the experiments until something works and pays off 02:05 – Stop experimenting when you’ve found a channel that’s working 02:17 – Some companies have a 3-year LTV 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps” 03:01 – Sean Ellis’ blog post on setting growth experiments 03:09 – Brian Balfour’s blog post 03:22 – Do experiments consistently and track it 03:38 – Set the budget at the beginning 03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time 04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run? 05:05 – That’s it for today’s episode! 3 Key Points: Create a budget, at the start, that you’re comfortable spending on experimentation. Marketing should be a cash flow positive endeavor. Do experiments consistently and be sure to track it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Mars 20178min