How to Do a Website Migration | Ep. #146
In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll need to migrate your website to a new one. Tune in as Neil and Eric walk us through the steps of website migration and as they offer us valuable tips to make this process stress-free and easy. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do a Website Migration 00:33 – Why migrate a website? 01:02 – You’re usually migrating servers as well 01:34 – Make sure you have a backup of your website 01:51 – Duplicate your site to the new server 02:04 – Have everyone check both sites 02:25 – Use a tool like Screaming Frog to crawl your website and see what’s happening on the old site 02:51 – Redirect the top pages to the most relevant pages 03:52 – Be careful when redesigning your website as you migrate your website 04:29 – Neil mentions a story from Eric’s website migration 04:58 – Have the right structures in place 05:28 – Neil tells his share of website migration errors 06:29 – That’s it for today’s episode! 3 Key Points: Before making any changes, decide if website migration is the right thing to do. Creating a backup or having website duplicates should be your FIRST step before migrating. Remember to test everything first before redirecting people to your new website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
24 Dec 20169min
How to Do an SEO Audit Using Google Search Console | Ep. #145
In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do an SEO Audit Using Google Search Console 00:32 – Make sure you have Google Analytics and Google Search Console installed 01:02 – Both are free to install 01:50 – Login to your console, then add and verify your website 02:04 – Go to search traffic and search analytics and sort by pages 02:28 – Tick box on clicks, impressions, position, and click-thru rates 02:56 – Change the ticked box from Pages to Queries 03:02 – It will show you all the queries that are driving you traffic to that page 03:12 – Look for the ones that have high click-thru rates and low position 03:27 – See what percentages are higher than normal 03:47 – Make sure keywords are in your page, title tags, and meta descriptions 04:06 – Look at what you have in the search appearance section 04:13 – Have your AMP (Accelerated Mobile Pages) set up to create a better experience for your visitors 05:05 – Have a sitemap for your website 05:25 – Check crawl and crawl errors to find out where Google finds errors 06:39 – A CDN (content delivery network) solution helps people and Google can access your website faster 07:09 – The search traffic section lets you see linkings to your site 07:23 – Explore tools like Ahrefs, SEM Rush and Moz if you plan to pursue SEO 07:37 – Look at your top linked content and check in with people linking to you 08:10 – Look at your traffic in the past 90 days 08:35 – Look for missing, duplicate, and short title tags 09:27 – That’s it for today’s episode! 3 Key Points: Google Analytics and Google Search Consoles are essential tools for SEO audits and they’re free! Keywords are of the utmost IMPORTANCE – remember to spread them in your content, metadata, and title tags. Double check your crawl errors and fix them so people can access your website faster. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
23 Dec 201613min
7 Creative Ways to Increase Google Ranking | Ep. #144
In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking 00:40 – First, Google Hummingbird 00:55 – Use a tool called MarketMuse 01:38 – Neil shares why MarketMuse is effective for him 02:00 – Second, update posts consistently 02:38 – Revives and increases traffic significantly 03:18 – Third, look at your bounce rate 03:50 – Check which pages have a terrible bounce rate and improve those pages 04:15 – Having a lower bounce rate will increase google ranking over time 04:38 – Fourth way is by content flipping 05:18 – Flip a content ranking using a canonical tag 05:35 – Fifth way is through branded queries 05:52 – Google is looking at branded signals 06:48 – Sixth is looking at click-thru rates 06:50 – Better titles means better click-thru rates 07:10 – Lastly, make sure your website mobile compatible 07:35 – Use an AMP framework for more search traffic 07:41 – That’s it for today’s episode! 3 Key Points: To make your website rank well on Google, you have to know which tactics work best. Branded queries play an important role in your ranking. People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
22 Dec 201611min
How to Map Out Your Marketing Funnel | Ep. #143
In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions they may have along the way, and how to make a logical sequence that converts. Eric and Neil drop specific tools, tips, and sources that will help you map out your funnel to take it to that next level. Time Stamped Show Notes: 00:27 – Today’s topic: How to Map Out Your Marketing Funnel 00:35 – A marketing funnel consists of the steps a customer takes going through your website 01:13 – The possibilities are endless depending on your business type 01:30 – Most people design a website for people to buy something, but sometimes your customer is not ready to buy 01:50 – List out all the possible scenarios that someone could end up going through BEFORE actually buying your product 02:00 – Use a tool called gliffy.com and MindMeister.com 02:40 – Google “autopilot lead nurturing sequence” 02:54 – Autopilot increases MRR just by adjusting nurture sequence 03:08 – For more information, Frank Kern discusses contingencies on his Youtube channel 03:20 – Different behaviors of website visitors need to be mapped out 03:48 – Eric shares how you can lead your visitors to buy without asking 04:12 – There should be a logical sequence 04:35 – The marketing funnel should be never ending 05:26 – Plan out every single scenario 05:59 – You can align your funnel internally with your Facebook ads funnel 06:51 – Different traffic channels need DIFFERENT types of funnels 07:28 – That’s it for today’s episode! 3 Key Points: Mapping out your funnel can track your visitors’ activities and help you gauge the effectivity of your campaign. Each traffic channel draws a unique audience who may behave differently than the next channel—design your funnels according to the channel. Find out what your customer is thinking in each step of the funnel so that you can respond accordingly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
21 Dec 201610min
7 Tools to Help You in Marketing Design | Ep. #142
In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketing campaign that are both easy-to-use and affordable. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools to Help You in Marketing Design 00:46 – First tool is Canva 00:52 – Currently has around 10 million users 01:00 – Pre-made templates, designs, and dimensions are available for specific social media platforms 01:18 – Very easy to use and intuitive 01:49 – Second tool is Balsamiq for a non-techy person, you can drag and drop 02:33 – Third tool is 99designs 02:53 – Inexpensive option 03:00 – An alternative is DesignCrown 03:09 – Fourth tool is infogr.am 03:20 – Create infographics at an affordable price 03:29 – Has cool and interactive graphics you can embed within blog posts 03:52 – Fifth tool is InVision App 04:15 – Allows you to collaborate different design projects 04:36 – Sixth is Fiverr 04:48 – Easy to use and turn-around time is just a couple of hours 04:54 – Upwork is an alternative to Fiverr 05:03 – Last is Pablo by Buffer 05:11 – Good for social or blog images you need to get done quickly 05:33 – That’s it for today’s episode! 3 Key Points: If you feel like you’re in a creative rut, there are many designs available online. Creating or making changes to your marketing design does NOT have to be expensive. There are several easy-to-use, high quality, graphics and templates available online to make designing easier for marketers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
20 Dec 20169min
How to Make Changes to Your Website Without the Help of Developers | Ep. #141
In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you make the changes you need. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Changes to Your Website Without the Help of Developers 01:06 – Google Tag Manager allows you to make adjustments to pixels 01:46 – Segment.io is a paid alternative for Google Tag Manager 02:09 – The key is to make changes without having to wait for your developers 02:42 – Neil wants to make a few small changes without having to rely on developers 02:49 – Optimizely, Visual Website Optimizer and Crazy Egg have A/B testing with WYSIWYG tools 03:57 – Google Tag Manager allows you to use other tools within your website 04:16 – Watch tutorials of Google Tag Manager Trainer in Youtube 04:58 – Try to get your developers to use WordPress to put up your content as Wordpress is very user friendly 05:35 – That’s it for today’s episode! 3 Key Points: You do NOT need a developer to make changes to your website. Coding is not necessary to be able to touch up your website. There are a variety of tools available online that will help you become self-reliant in making those changes to your site. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
19 Dec 20169min
Why You Need to Be Surveying Your Audience | Ep. #140
In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Need to Be Surveying Your Audience 00:44 – Check in with your audience 01:03 – Ask pointed questions and take the feedback 01:15 – Discern “signal” from “noise”—what points or opinions keep recurring? 01:52 – Use Qualaroo to ask people why they don’t convert 02:12 – Quantitative data vs qualitative data 02:50 – Make sure you ask a non-bias question and ask a large group of people 03:18 – Focus on solving areas that show problems first 03:30 – Analyze data in large quantities 03:43 – Use User Testing to ask people questions 04:08 – SurveyMonkey and Typeform are two more options 05:59 – Make sure the people you’re asking are relevant to your business 06:21 – Check out the Kissmetrics blog 06:35 – If you ask terrible questions, expect inaccurate feedback 06:50 – That’s it for today’s episode! 3 Key Points: Surveys are done to generate feedback so you know what you need to change. Qualitative data helps you understand why people did NOT convert. Ask the RIGHT people to get relevant feedback. The right people are your ideal customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
18 Dec 201610min
How Important Is Testing for Your Business or Product? | Ep. #139
In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Culture of Testing 00:32 – Most companies have no real process for testing their business 00:44 – You have to create a testing process 01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects 01:53 – Check out Sean Ellis’ videos online 02:04 – Group people from different departments into teams so you can test the product internally 03:01 – Let members submit their ideas on how they can grow the company faster 04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success 04:54 – Check out Amazon’s Two Pizza Team 05:39 – Create dashboards for your departments that show stats and data from tests that are continually happening with your product 06:45 – Test at least once per week 07:05 – That’s it for today’s episode! 3 Key Points: Start building a culture of testing by creating a process within your company. Involve your employees in the process and create an atmosphere that allows them to share their ideas. Think about your hypothesis BEFORE you run an experiment to get the most out of the process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
17 Dec 201610min
