95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for. Time Stamped Show Notes: 00:28 – Today’s topic: How to Amplify Your Content 00:35 – 20% of your time should be spent creating content and 80% marketing it 00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content 01:21 – Groove HQ’s CEO’s strategy was to get people to share their content 01:45 – Use hunter combined with every site you’re linking out to 03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content 03:22 – Send emails manually instead of using tools like SendGrid 03:29 – Use HubSpot to track how many email opens you’re getting 04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads 05:57 – Google and study the “Pinterest Traffic Experiment: Side Hustle Nation” 06:36 – Neil uses BoardBooster for Pinterest 07:20 – Eric shares how The Blog Millionaire and Greatist use Pinterest to drive traffic to their sites 08:13 – Don’t forget to promote to your social channels using Meet Edgar 08:38 – Neil now blogs once a week unlike before where he blogged 7 days/week 10:14 – Neil’s spendings on blog posts 11:18 – Try boosting your posts, too 11:39 – That’s it for today’s episode! 3 Key Points: Reach out to people in the same niche—link to their work and show your appreciation. Focus on getting people to SHARE your content. If budget is not an issue, try paid advertising to drive traffic to your site. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Dec 201615min

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic 00:37 – Google’s Search Console is a free SEO tool from Google 01:05 – Click on the search analytic section to know which clicks you should be getting 01:38 – Sort impressions and look at your CTR 02:37 – You should be using structured data 03:55 – Get started with Rich Cards 04:07 – Look at the crawl errors that are happening on your site 05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile 06:31 – Look-up “mobile usability” 07:02 – Look at the regions you’re targeting and select accordingly 08:08 – That’s it for today’s episode! 3 Key Points: Google Search Console has so much to offer for FREE—get acquainted with it. Look at the pages that are getting impressions, but not many clicks. Make the adjustments necessary to optimize CTR. If you’re not using structured data, you’re losing traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

6 Dec 201611min

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs. Time Stamped Show Notes: 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes” 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore 02:04 – The goal is to have the least amount of fans that create the most amount of engagement 02:30 – “Boost Post” button to Facebook works 03:33 – Look at your Facebook insights 03:51 – Make sure you have a content upgrade – you can use Thrive 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc. 05:25 – Eric promotes the page post engagements 06:31 – Think about the channel before investing in paid traffic 07:22 – LinkedIn traffic’s conversion rates are 50-60% 08:14 – Gmail ads also works – check out Growth Everywhere’s post 08:50 – That’s it for today’s episode! 3 Key Points: Combining paid advertising and content marketing IS possible and profitable. Build a following instead of just driving paid clicks. Spend money not for “likes” but to get the right campaign. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Dec 201612min

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: 00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign 00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing 01:01 – Make sure you have the right pixel on your site when doing re-marketing 01:10 – Have a Google Tag Manager setup to manage the pixel 01:38 – Create new creative and rotate those createives often to attract more views 02:08 – You can buy stock images from Fotolia 02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic 02:22 – Cold traffic has never heard of your brand before 02:26 – Warm traffic is when they visit your website and join your email list 02:29 – Hot traffic has spent at least a dollar with your brand 02:36 – “You are marketing to people, not objects” and don’t forget it! 03:16 – Tricks for re-marketing successfully 03:45 – Create different landing pages with different content but same value prop 03:58 – The paid content promotion funnel idea 04:35 – Target a specific group of people on a specific week 05:10 – AdEspresso can refresh your ad over and over 05:20 – Setup a content re-targeting funnel 05:36 – Create quirky ads 06:20 – Neil Patel’s quirky ads’ result 07:00 – Tell people stories in your ads and conversion rates will be higher 3 Key Points: You are marketing to PEOPLE, not objects. Know you target markets and segment them. Experiment with your ads. Different content works with different people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Dec 201611min

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place. Time Stamped Show Notes: 00:27 – Today’s topic: How to set a marketing budget 00:34 – Bigger companies’ budget vs small companies’ budget 00:52 – Neil doesn’t believe in a marketing budget 01:18 – Your budget should be flexible depending on the results you’re getting 02:24 – The one that spends the most, is the one that wins 03:31 – The budget should be set by internal resources 04:02 – Spend money on things you get results from 04:24 – Explain why you’re capping budgets 05:17 – Neil talks about his and Eric’s trip to Las Vegas 06:32 – Neil is a gambler in business 07:21 – Spend money in the right areas 07:57 – That’s it for today’s episode! 3 Key Points: Your budget should always be flexible. Analyze your marketing campaigns for areas of rapid growth than put your budget into those. Spend your money on campaigns that deliver results. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Dec 201611min

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results. Time Stamped Show Notes: 00:27 – Today’s topic: What you should do when you’re not seeing marketing results 00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results 01:02 – Be patient, above all be patient—it’s prove to work, but not quickly 01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them 01:58 – Ask people questions with the help of Qualaroo 02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately 03:35 – Not every campaign needs to work, just one or two 03:45 – Test, test, and test some more until you find something that sticks 04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas 05:02 – Brian Balfour’s testing framework 05:20 – Have different goals for different campaigns 05:46 – Look at all the technical stuff—get in the weeds and roll around 07:00 – Set up the correct KPI to monitor progress 07:56 – That’s it for today’s episode! 3 Key Points: Great marketing takes time to build. Know your data to understand what’s happening to your campaigns. In marketing, you need to make continual improvements over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2 Dec 201611min

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Form Fields that Actually Convert 00:41 – Having less form fields will lead to higher conversion rates but quality will go down 01:00 – Break up form fields 02:20 – Your mileage will vary 02:31 – It’s about getting conversions for qualified leads 02:40 – Small tweaks can make a difference 03:32 – Remove the asterisks in your forms 03:41 – Leverage exit pop-ups 04:18 – Add a check mark for “other” options to get more insights 04:55 – Integrate form fields into stories 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields 06:16 – That’s it for today’s episode! 3 Key Points: The goal is NOT about getting the most conversions. Breaking up your forms into steps will help you segment your leads. Evaluate how to make your form fields better as the smallest tweak can make the biggest difference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

1 Dec 20169min

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign 00:37 – Have a holiday calendar 00:53 – Google “Holiday Campaigns” to know what others are doing 01:05 – Offer discounts and promotions 02:10 – Make sure you have your products in stock 02:43 – Promote holiday campaigns in advance 03:44 – Set partnerships and promotions beforehand 04:43 – Have upsells and downsells to maximize profit per user 05:22 – Use contests for holidays 05:35 – KingSumo is one contest platforms you can use 06:09 – Put countdown timers like PlusThis in the emails to set the urgency 06:47 – That’s it for today’s episode! 3 Key Points: Discuss with your team what you can offer for the holiday seasons. Make sure your inventory is fully stocked BEFORE the holiday promotion begins. Discounts and promotions during holidays is a SURE and effective way to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

30 Nov 201610min