How Marketers Can Maximize Their CRM | Ep. #89
In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sending the right emails at the right time is better than any good sales copy. Time Stamped Show Notes: 00:28 – Today’s topic: How marketers can maximize their CRM 00:37 – HubSpot is one that most marketers know 00:42 – Tools like Infusionsoft are second 00:52 – Drip is a simplified version of Infusionsoft 01:33 – Eric uses a combination of Drip and Zapier 01:45 – Leadpages now owns Drip and they have a $1/month pricing model 02:04 – Two things you need to know about CRM 02:05 – It is great for dealing with people who aren’t your customer 02:10 – It’s really good at dealing with people who are already customer 02:45 – You should still communicate with people even after they buy 02:55 – You should always try to help your customers through education 03:14 – Use marketing automation for CRM 04:17 – Tailor your message to your audience 04:54 – Russell Brunson’s Dot Com Secrets 05:20 – Use CRM to maximize marketability to your audience 05:35 – Always put your customer first 05:49 – For small businesses Drip will be fine; For bigger businesses, HubSpot or Marketo 06:04 – Infusionsoft is a good fit for medium businesses 06:33 – The key is delayed gratification 07:10 – Gliffy can set up workflows 07:19 – Mind map using MindMeister 07:28 – Use UTM tracking parameters 08:10 – Sending the right emails at the right time 3 Key Points: There are a lot of tools for CRM readily available at your convenience. Continually give your customers more advice and feedback where they could use. Help your customers by educating them so that they can build more trust in your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
28 Okt 201611min
7 Quick SEO Wins for Huge Websites | Ep. #88
In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctly and having customer reviews and feedback on your site. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Quick SEO Wins for Huge Websites 00:40 – #1 Always put related links 01:46 – #2 Pruning websites 01:58 – Smart Passive Income Podcast Episode 200 02:20 – Check Google Analytics for any post that aren’t getting any traffic 02:39 – Take the posts you want to delete to the new url 02:58 – #3 Have user generated content like reviews 03:55 - #4 Go to Google Search Console and add your website 04:00 – It will sort web pages that get the most impressions 05:13 – #5 Make sure you transcribe your video content – use Rev 05:51 – #6 Take your big site on a fast server 07:02 – #7 Translate your website 07:15 – Make sure the domains are in the specific countries 08:08 – Neil has his posts manually translated 08:25 – Build international links and give it time 08:51 – CRO and SEO start to cross pollinate for these websites 09:18 – Check ConversionXL, Conversion Rate Experts and Unbounce 09:31 – That’s it for today’s episode! 3 Key Points: SEO is mostly about linking to the right pages. Customer reviews are not only good for your business, but on your website too. Remember to transcribe your audio and video files – Google can’t crawl them as is. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
27 Okt 201613min
How to Deal with Google Updates | Ep. #87
In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update. Time Stamped Show Notes: 00:28 – Today’s topic: How to deal with Google updates 00:35 – Neil doesn’t deal with updates 01:01 – Stick to creating a website that’s best for the user 01:13 – Don’t worry about specific updates 01:17 – Dealing with the updates if you have a negative traffic 01:21 – MozCast talks about updates 01:45 – If you have a traffic drop, check where you need to fix 02:51 – Check Ahrefs if you have any bad links 02:56 – Moz and Majestic break down which links are spammy 03:04 – Read your content and analyze 03:26 – Make sure you have a holistic strategy 04:23 – Make sure you have other leverage points 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update 06:42 – Make sure your processes are documented 06:48 – Google traffic update checklist so you know what to do 07:18 – Search engines and social media platforms all have updates 07:31 – That’s it for today’s episode! 3 Key Points: You don’t have to worry about updates when you’re doing nothing wrong. A slide in traffic doesn’t mean it’s because of new algorithms. Get a checklist and have a back-up plan in place. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
26 Okt 201611min
How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86
In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a day. Time Stamped Show Notes: 00:28 – Today’s topic: How to write a detailed blog post in less than 2 hours 00:38 – Download Rev to transcribe your audio or video 01:01 – If you have a blog topic, record it 01:28 – Take the transcription and organize it 01:44 – If you don’t know what you’re writing on, it takes forever 01:56 – Make sure you know the topic you’re blogging about 02:04 – Check BuzzSumo and Quora for blog post ideas 02:18 – Craft your title with Copy Blogger Headline Formula 02:37 – Make the intro and put headings on the points you want to cover 02:58 – Write the conclusion before going to the body 03:50 – Eric’s blog process 03:53 – Open Evernote file and outline 04:09 – Start to write 04:21 – Come back to organize 04:37 – Come back the next day to review 05:11 – Figure out what time you’re productive 05:40 – Don’t fix errors at first – go back to them after 06:03 – Don’t break up the process – correct it later on 06:36 – Find a process that works for you 06:57 – That’s it for today’s episode! 3 Key Points: If you have a topic in mind, write it down as soon as you can before it gets lost. Don’t mind your mistakes at first, you can proofread later. Ultimately, as long as your process works for you, that’s all that matters. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
25 Okt 201610min
Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85
In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider. Time Stamped Show Notes: 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer? 00:37 – NO, You don’t need to do coding 00:42 – HTML skills are helpful but it’s not necessary 00:50 – Some tools to help you become successful are ClickFunnels, Lead Pages, Unbounce, and Wordpress 01:12 – In general, you don’t need to learn to code 01:31 – You can always hire a developer in Upwork 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more 03:03 – Stay in your lane, stay focused 03:13 – Be very creative and technical 03:44 – You also need to be able to understand math 05:17 – Use Zapier so you can hook different web applications together 06:17 – If you want to learn data science, check DataCamp 06:34 – If you want to learn coding, check Treehouse and Codecademy 06:44 – Check web analytics to learn more about analytics 07:10 – Read Kaushik’s blog 07:42 – That’s it for today’s episode! 3 Key Points: Coding is not a requirement but it’s helpful. You can always hire people to code for you. Remember to be creative, technical, and focused. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
24 Okt 20169min
Why You Should Keep Your Old Content Updated | Ep. #84
In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated 00:36 – Listen to SPI200 podcast episode and read Moz 01:02 – Make an audit of all the content you have 01:24 – Make sure you’re tracking closely 01:41 – Use the right keywords and build back links 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner 02:56 – Strategize by updating or deleting your content 03:42 – Link internally by using any Related Post Plugin in WordPress 04:18 – Check Yoast SEO Plugin for indexing 04:43 – Having more back links mean you can have more pages 05:19 – The key is not to lose links when you do pruning 05:41 – Don’t just remove pages! Redirect them 05:57 – Delete pages or consolidate your posts 06:43 – What Hub and Spoke content strategy is 07:42 – Don’t base pruning on just traffic! 08:52 – That’s it for today’s episode! 3 Key Points: Knowing the content you already have and what you want to add is the way to start. Keeping your content up to date means you need to monitor news and trends closely. Remember that you don’t want to lose links when deleting pages so redirect them instead! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
23 Okt 201612min
7 Ways to Improve User Trust on Your Website | Ep. #83
In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts. Time Stamped Show Notes: 00:28 – Today’s topic: 7 ways to improve user trust on your website 00:34 – Add testimonials 01:08 – Add videos – because some testimonials are just made up! 01:50 – Add badges on your website like Google Partners and etc 02:26 – Add reviews 02:50 – Reach out to people to have your products honestly reviewed 03:34 – Have a great design on your website 04:04 – Go to land-book to check design ideas 04:24 – Check Dribbble for other people’s designs 04:48 – Transparency –people trust companies that are transparent! 05:08 – The more you can tell people help in transparency 05:57 – Buffer has good transparency 06:30 – Have badges from companies you’ve worked with 06:54 – That’s it for today’s episode! 3 Key Points: Reach out to people for their honest reviews. Client feedback is extremely important in every business. Be transparent! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
22 Okt 201610min
How to Market Your Local Business | Ep. #82
In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today’s topic: How to market your local business 00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm 01:49 – Make sure you understand variables 02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you’re not in them, you’ll end up losing tons of revenue 02:45 – Make people happy to encourage them leave a review 03:16 – Use Facebook for geo targeting to market your local business 04:16 – Use Pretty Link in Wordpress to track local ads 04:41 – Use localized websites to network with 05:50 – Make sure you’re getting reviews 06:18 – Don’t forget Google Adwords for call tracking 06:34 – Another tool is Callrail 07:18 – Your website is important 07:41 – Make your phone numbers clickable 07:59 – Make your form fields simple 08:16 – Keep images and copy short and on point 08:28 – Make sure your server is close to that localized region 09:21 – Don’t forget about phone calls! 09:41 – Waze local is worth a try too 09:56 – Be aware on all the new stuff that’s going on 10:10 – That’s it for today’s episode! 3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz. Business owners often neglect local details that can cost them revenue. Large-scale growth starts locally and expands outward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
21 Okt 201613min
