How $1 Trillion in Ad Spend Is Shifting Toward Creators

How $1 Trillion in Ad Spend Is Shifting Toward Creators

We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(397)

Emergency Pod: The YouTube Kids are taking over Hollywood

Emergency Pod: The YouTube Kids are taking over Hollywood

This week, we break down three creator-made films that are reshaping the industry: Backrooms ($118M opening weekend on a $10M budget), Obsession ($148M box office on a sub-$1M budget), and Markiplier'...

5 Juni 13min

Kareem Rahma: How SubwayTakes Became the New Late Night

Kareem Rahma: How SubwayTakes Became the New Late Night

Today on The Colin & Samir Show we sit down with the creator and host of SubwayTakes, Kareem Rahma. We dive into the origins and mechanics of what makes the show one of the most popular today on the i...

3 Juni 1h 37min

Why every creator is making a show

Why every creator is making a show

Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Maj 34min

Mark Rober's $60 Million Dollar Experiment

Mark Rober's $60 Million Dollar Experiment

Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we ...

13 Maj 1h 17min

Yes Theory and the Art of Making People Care

Yes Theory and the Art of Making People Care

Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one...

22 Apr 1h 30min

Why Sam Altman Spent $100M on 10,000 Viewers

Why Sam Altman Spent $100M on 10,000 Viewers

OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, m...

15 Apr 46min

3 Trends Reshaping the Creator Economy in 2026

3 Trends Reshaping the Creator Economy in 2026

The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turn...

1 Apr 43min

YouTube, Meta and the case of the Infinite Scroll

YouTube, Meta and the case of the Infinite Scroll

Apply to Press Publish LA - ⁠presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury foun...

26 Mars 28min

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