App Marketing by App Masters21 Juni 2025

How to Use AI Ads to Drive $1.4M+ in App Revenue

In this episode, we’re joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before.

Romain’s not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.

We’ll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford.

Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth.

You will discover:

✅ The exact AI tools you can use to automate paid ads

✅ Why “AI actors” are the future of video ad creatives

✅ How to build hundreds of ad variations from just one script

✅ The indie-friendly framework for scaling user acquisition with AI

Learn More:

https://www.arcads.ai/?comet_custom=appmasters

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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The Secrets to Web2App Growth (And the Risks Nobody Talks About)

Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?In this episode, Igor Lyubimov, Founder & CEO of web2wa...

17 Okt 1h 12min

How Cal AI Scaled Influencer Marketing Without Killing Views

How do you scale influencer marketing without turning every creator video into an expensive infomercial?Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get ...

13 Okt 8min

How Reframe Scaled to $10M+ ARR

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful s...

10 Okt 1h 12min

This Breathing App Sold to Peloton for $2M

Get 50% off ScreenDesign:https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition?In this video, Steve P. Young breaks down how Breathwrk, a niche breat...

6 Okt 11min

AI and Growth in Regulated Markets

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and i...

3 Okt 1h 2min

How to Increase Organic Downloads Without Changing Keywords

Check out AppScreens:https://appscreens.com/?via=amCan you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that ...

29 Sep 16min

Cal AI’s Co-Founder Shares His App Growth Secrets

How do you go from $9 in your bank account to building and selling a company in just 15 months?In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fa...

26 Sep 1h 1min

The Viral App Idea Framework That Got Her 1M Users

Join the App Founders Community:https://appfounders.co/Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.In this video, she breaks down the exact viral app idea ...

22 Sep 8min