Episode 12: Pricing your Massage Practice (Part 2)

Episode 12: Pricing your Massage Practice (Part 2)

Join us as we continue our discussion on a subject that affects every independent massage therapist—pricing. We explore the psychological aspects of pricing and the impact it your price point has on your business.

Did you know that women and minorities often underprice their services by 20% more than others? This episode sheds light on the reasons behind this phenomenon and provides empowering insights.

Suzanne and Vince discuss the importance of recognizing your true value, regardless of your background, and how to confidently price your services in the market. You'll gain practical tips on communicating price increases to your clients and ensuring a smooth transition. Discover the value of creating bundles at your current rate to provide clients with a sense of security during pricing changes.

Whether you're a massage therapist, a small business owner, or simply interested in understanding the psychology of pricing, this episode offers valuable advice and encourages you to step into your worth. Don't miss this episode that explores pricing, self-perception, and the path to a more successful and fulfilling practice.

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Avsnitt(26)

Episode 26: Building with Referrals

Episode 26: Building with Referrals

One of the best ways you can grow your practice is by building a referral network with three categories of partners: professional, local, & client. We'll discuss the differences in how to build each n...

10 Apr 202420min

Episode 25: The Art of the Business Card

Episode 25: The Art of the Business Card

How much energy should we put into our business cards? Do they even matter in the digital age? Business cards still play an integral role in your business marketing and can serve a dual purpose for ...

27 Mars 202418min

Episode 24: Growing Your Practice in a Facebook Group

Episode 24: Growing Your Practice in a Facebook Group

Everyone knows that you can use Facebook for marketing, but we don't always understand how. Ads, boosts, and likes are all possibilities that take money or know-how. But Facebook Groups are one of the...

20 Mars 202416min

Episode 23: Posers and Professionals (Will the real LMT please stand up)

Episode 23: Posers and Professionals (Will the real LMT please stand up)

As the massage industry grows and becomes more synonymous with wellness care, more unlicensed facilities vie for business. How can you set yourself apart and how can we all educate the general public ...

13 Mars 202418min

Episode 22: Words Matter in Massage

Episode 22: Words Matter in Massage

How you talk about your practice will make the difference in the quality and types of clients that you attract. Suzanne and vince explore the words that attract quality clients and build value, the on...

28 Feb 202432min

Episode 21: Finding Time for Marketing

Episode 21: Finding Time for Marketing

Vince and Suzanne explore ways to break up your marketing tasks, reduce decision fatigue, and build a consistent but manageable marketing plan.

21 Feb 202434min

Episode 20: Networking Your Practice

Episode 20: Networking Your Practice

The idea of networking can strike fear into the heart of many massage practitioners. Suzanne and Vince tackle this daunting topic and answer questions like, what types of networking might be a better ...

14 Feb 202440min

Episode 19: How and When Should I take Payment?

Episode 19: How and When Should I take Payment?

Suzanne and Vince explore how massage therapists take payment, when they take payment, and which payment processors are the best based on your payment policies.

7 Feb 202454min

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