SE01E08 - Reinventing the Agency Model | Kim Grob

In this episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Kim Grob, co-founding partner of Right On, a content strategy agency with a mission to elevate sustainability communications through clarity, creativity, and co-creation.

Kim shares the origin story of Right On—from the decision to build a more balanced, creative workplace to navigating the rise of AI in content creation. But at the heart of this episode is a powerful conversation about how we talk about sustainability, why that conversation is shifting, and what sustainability will need to do to go beyond an ‘initiative’.

In Kim’s view, the politicization of sustainability—whether accusations of greenwashing or of ‘wokeness’—isn’t just a challenge, it’s a sign of progress. It means the language is evolving, people are paying attention, and brands are being called to communicate more clearly and authentically than ever before.

💬 Inside this episode:

Why Right On treats clients as co-creators, not content blockers
How AI is reshaping (but not replacing) creative work
The real danger of green hushing and how leading companies will avoid it
Why clear, relatable language matters more than jargon
The legacy of sustainability messaging—and how to get it right
Advice for aspiring entrepreneurs: “Don’t overthink it. Learn on the job.”
Kim also opens up about what it takes to run a values-driven business, why complementary skills make for great partnerships, and what the future of sustainability storytelling could look like.

🌱 Whether you're a founder, marketer, or someone passionate about sustainability, this episode is packed with fresh insights and bold perspectives.

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