562: Steve Jobs' Former Colleague on How to Achieve Creative Velocity in the Age of Gen AI

562: Steve Jobs' Former Colleague on How to Achieve Creative Velocity in the Age of Gen AI

Leslie Grandy, a seasoned executive who has led global product teams at Apple, Amazon, Best Buy, and T-Mobile, shares a deeply practical perspective on how leaders can activate creativity across functions, not just in design or strategy.



Drawing from her early years in the film industry and later executive roles in technology, Grandy explains how she developed three capabilities that proved critical in high-performance product environments:



"You've got to grind it out… and you have to have that intrinsic motivation to continue, even when it looks like failure is obvious."

"You have to be resilient and flexible… because you have so many people depending on the outcome."

"If I haven't seen the problem before, it doesn't seem daunting to me… It seems fun."

These capabilities (grit, adaptability, and creative problem solving) formed the foundation of her success in ambiguous, fast-moving, and high-stakes environments.

Grandy also speaks directly to what supports and undermines creative velocity inside organizations. She notes that the most adaptive cultures don't reserve creativity for a few select teams:

"They expect every role is going to show up with that same creative intention… that the status quo doesn't seep into the lower ranks."

But she also warns:

"Status quo as a cultural norm is dangerous."
"Consensus-driven thinking is equally problematic for creative velocity."

Her insights on Steve Jobs provide a rare look inside Apple's leadership culture. When asked about her interview with him, she explains:

"Your interview will be five minutes or it'll be 60 minutes. It's up to Steve."
"I didn't come in there acting like I was an equal… I just came in there with a confidence that I could answer whatever he asked."

When her team added preset engraving suggestions to iPods to help customers complete purchases, Jobs reacted immediately:

"He saw it, and within a day, it was pulled down."
"He had such a finite view of his brand… there were no blurry edges around the brand."

Grandy's new book, Creative Velocity, argues that creativity is not a fixed trait, but a capability that can be developed with intention.

She addresses how leaders should approach generative AI, not just as an efficiency tool, but as a creative partner:

"What's really transformative… is doing the exact opposite of prompt engineering."
"It's not about speed to answer. It's about using that time to evolve a thought into different tributaries of thought."

This episode raises a critical question for senior leaders:

"Are you designing your organization to perform or to invent?"

Get Leslie's book here: https://rb.gy/d5zr69

Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI

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407: If objective function is known, It's not a corporate strategy (Strategy Skills classics)

407: If objective function is known, It's not a corporate strategy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to identify a corporate strategy. It is actually very simple to know if a study qualifies as a corporate strategy study. Irrespective of what anyone tells you, if you go into a strategy study where the key question – or what we call an objective function – is known to you, then it is not a corporate strategy. This is because corporate strategy is not about knowing how to maximize an objective function. It is about choosing the objective function you want to maximize. That is the key difference between corporate strategy and every other kind of strategy.  So, if you are in consulting, in an internal consulting role, or interested in strategy consulting, you should know there is a significant difference between corporate strategy and the other types of strategy analyses like business unit strategy, market entry strategy, etc. And in this podcast, we explain the two requirements that must exist for an engagement to be a corporate strategy study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Dec 202313min

406: How to communicate recommendations (Strategy Skills classics)

406: How to communicate recommendations (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to communicate recommendations that are radical in nature. If the recommendations are presented too early, they are hypotheses with little data backing them and they can be easily challenged. If the recommendations are presented at the end, it shocks the client and there likely will be little agreement from the client. The solution is to present early but to present them as hypotheses. That seems easy, but this podcast explains the communication mistakes that occur when most consultants present complex hypotheses very early, and how to fix them. You will learn that communication, your choice of words, and the way you emphasize them can dramatically alter the way the client interprets what you are saying. In fact, the emphasis will radically alter the meaning. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

18 Dec 202314min

405: New York Times and Wall Street Journal bestselling author, Rich Horwath — How to Develop Your Strategic Fitness

405: New York Times and Wall Street Journal bestselling author, Rich Horwath — How to Develop Your Strategic Fitness

Welcome to Strategy Skills episode 405, an interview with the author of Strategic, Rich Horwath. In his book, Rich delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework―the Strategic Fitness System―containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture. Rich Horwath is founder and CEO of the Strategic Thinking Institute where he is a strategy facilitator, advisor, and coach to executive leadership teams. He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking and rated the number one keynote speaker on strategy at national events, including the Society for Human Resource Management Strategy Conference. Rich has helped more than a quarter million people develop their strategic thinking and planning capabilities over the past 20 years in pursuit of his vision to teach the world to be strategic. Get Rich's book here: https://rb.gy/ml6vk9 Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

13 Dec 202352min

404: B2B Sales Expert, Rana Salman, on Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions

404: B2B Sales Expert, Rana Salman, on Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions

Welcome to Strategy Skills episode 404, an interview with Rana Salman, M.B.A, PhD, a renowned expert in the sales industry who is transforming the performance of sales teams worldwide. With a background in marketing and years of experience in enterprise-level B2B sales, she has established herself as a trusted partner for global organizations seeking to elevate their sales strategies and execution. As the founder of Salman Consulting, LLC, Salman collaborates with midsize and Fortune 500 IT companies to create tailored sales strategies, develop compelling sales content, and deliver impactful training sessions. Whether it's in-person, through webinars, or on-demand, her expertise in sales and sales enablement ensures an optimized end-to-end customer experience that fosters loyalty and drives revenue growth. Beyond her consulting work, Salman is a cofounder of WiSE (Women in Sales Enablement), a thriving networking group connecting female sales enablement professionals from around the world. Through WiSE, she facilitates the exchange of ideas and knowledge-sharing among industry peers. She was recognized as one of the Women Making an Impact in Enablement by Sales Enablement PRO in 2022 and named one of the Top Female Sales Practitioners for Your Next Panel, Presentation, or Podcast by Sales Hacker in 2021. Her expertise has also led her to be a sought-after guest speaker at prestigious events like the Texas Conference for Women, Sales Enablement Society Conference, and Competitive Marketing Summit. Get Rana's book here: https://rb.gy/i7ix7c Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota Here are free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

11 Dec 202350min

403: Grooming corporate leaders (Strategy Skills classics)

403: Grooming corporate leaders (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we spoke about the approach and philosophy used by the study leadership team in a power sector corporate strategy study as they guide and mentor corporate leaders at the client. We discuss the four pillars on which our leadership philosophy is built and use practical examples to demonstrate how we help clients adopt these principles. The four pillars are: Sincere authenticity matters. Embrace – don't hide – leadership flaws. Forget about image. Focus on results. This approach is about helping corporate leaders be successful in the short term. If you would like to learn more about this leadership work, please read this article. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

6 Dec 202318min

402: Consulting: Confidence & getting results (Strategy Skills classics)

402: Consulting: Confidence & getting results (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss something that affects every consultant in the world: the issue of confidence – or even arrogance – and its role in getting results on a consulting engagement. We discuss the role that confidence plays in your career and look at what actually creates a competitive advantage in your career. We also look at an example that showcases the limited value of confidence in a consulting engagement.  Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

4 Dec 202317min

401: How to conduct a value chain analysis (Strategy Skills classics)

401: How to conduct a value chain analysis (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we take a brief look at how to conduct a value chain analysis.  Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Nov 20238min

400: What the NYPD teaches us about complex corporate strategy (Strategy Skills classics)

400: What the NYPD teaches us about complex corporate strategy (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss corporate strategy. In this episode, we explain why conventional and step-by-step strategy analysis will always yield incorrect answers in any corporate strategy study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

27 Nov 202332min

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