562: Steve Jobs' Former Colleague on How to Achieve Creative Velocity in the Age of Gen AI

562: Steve Jobs' Former Colleague on How to Achieve Creative Velocity in the Age of Gen AI

Leslie Grandy, a seasoned executive who has led global product teams at Apple, Amazon, Best Buy, and T-Mobile, shares a deeply practical perspective on how leaders can activate creativity across functions, not just in design or strategy.



Drawing from her early years in the film industry and later executive roles in technology, Grandy explains how she developed three capabilities that proved critical in high-performance product environments:



"You've got to grind it out… and you have to have that intrinsic motivation to continue, even when it looks like failure is obvious."

"You have to be resilient and flexible… because you have so many people depending on the outcome."

"If I haven't seen the problem before, it doesn't seem daunting to me… It seems fun."

These capabilities (grit, adaptability, and creative problem solving) formed the foundation of her success in ambiguous, fast-moving, and high-stakes environments.

Grandy also speaks directly to what supports and undermines creative velocity inside organizations. She notes that the most adaptive cultures don't reserve creativity for a few select teams:

"They expect every role is going to show up with that same creative intention… that the status quo doesn't seep into the lower ranks."

But she also warns:

"Status quo as a cultural norm is dangerous."
"Consensus-driven thinking is equally problematic for creative velocity."

Her insights on Steve Jobs provide a rare look inside Apple's leadership culture. When asked about her interview with him, she explains:

"Your interview will be five minutes or it'll be 60 minutes. It's up to Steve."
"I didn't come in there acting like I was an equal… I just came in there with a confidence that I could answer whatever he asked."

When her team added preset engraving suggestions to iPods to help customers complete purchases, Jobs reacted immediately:

"He saw it, and within a day, it was pulled down."
"He had such a finite view of his brand… there were no blurry edges around the brand."

Grandy's new book, Creative Velocity, argues that creativity is not a fixed trait, but a capability that can be developed with intention.

She addresses how leaders should approach generative AI, not just as an efficiency tool, but as a creative partner:

"What's really transformative… is doing the exact opposite of prompt engineering."
"It's not about speed to answer. It's about using that time to evolve a thought into different tributaries of thought."

This episode raises a critical question for senior leaders:

"Are you designing your organization to perform or to invent?"

Get Leslie's book here: https://rb.gy/d5zr69

Creative Velocity: Propelling Breakthrough Ideas in the Age of Generative AI

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176: Kayvan Kian, Step back to move forward

176: Kayvan Kian, Step back to move forward

Welcome to Strategy Skills episode 176, an episode with a Senior Advisor to McKinsey & Company (Amsterdam), Kayvan Kian. Get Kayvan's book here: https://amzn.to/3kntLLF Kayvan Kian is the founder of the Young Leaders Forum, a program that helps high potential future leaders with the necessary skills, ways of thinking, and insights to become better leaders in a world of constant change. He also has given guest lectures at Harvard Business School, HEC, Sciences Po, and other leading institutions. He believes that we can make this world a better place by sharing hard-fought lessons with each other, that we gained through the most challenging times in our lives. In this episode, Kayvan talked about how to move forward by taking a step back and identifying the things we can control. For those leaders who feel stuck, this is for you. WHAT IS WATER?: How Young Leaders Can Thrive in an Uncertain World. Kayvan Kian: https://amzn.to/3kntLLF Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

29 Sep 202143min

175: David Bradford, What makes a good leader in 2021

175: David Bradford, What makes a good leader in 2021

Welcome to Strategy Skills episode 175, an episode with the Eugene O'Kelly II Senior Lecturer Emeritus in Leadership at Stanford Graduate School of Business, David Bradford. Get David's new book here: https://amzn.to/3lAmUhi David Bradford is one of the two researchers behind Stanford's most popular class: Interpersonal Dynamics, where students and leaders learn how to greatly improve personal and professional relationships. He has produced six books, numerous articles, three training programs, and a massive open online course on leadership, team performance, and the influence process. He has worked with and helped some of the biggest companies in the world including Hewlett-Packard, Cisco Systems, IBM, Levi Strauss, Raychem, etc. He is currently a member of the Editorial Boards of the Academy of Management Learning & Education, the Journal of Applied  Behavioral Science, and the Journal of Management Education. In this episode, David talked about how leaders can shift their way of thinking and have a better approach to managing their organizations. For those leaders who want to learn how to solve their companies' biggest problems, this is for you. CONNECT: Building Exceptional Relationships with Family, Friends, and Colleagues. David Bradford & Carole Robin: https://amzn.to/3lAmUhi Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

27 Sep 202150min

174: Is it expensive? Author Program Q&A 4

174: Is it expensive? Author Program Q&A 4

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help our clients and customers measurably and radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Sep 202112min

173: What is the ROI? Author Program Q&A 3

173: What is the ROI? Author Program Q&A 3

Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email team@firmsconsulting.com This is a part of a 10-episode program to help our clients and customers measurably and radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

20 Sep 202110min

172: Charlene Li, Grow your business via disruption

172: Charlene Li, Grow your business via disruption

Welcome to Strategy Skills episode 172, an episode with a sought-after public speaker and an influential thought-leader, Charlene Li. Get Charlene's new book here: https://amzn.to/2XhSdFv Charlene Li is a guide on digital transformation, leadership, customer experience, and the future of work. Her career is focused on helping people see the future and thrive with disruption. She is currently a Senior Fellow at Altimeter, a Prophet company. In this episode, Charlene talked about how disruption serves as a key element in order for a company to determine their future and set their path to growth. For those who wants to learn more on how to advance through the future, this is for you. THE DISRUPTION MINDSET: Why Some Organizations Transform While Others Fail. Charlene Li: https://amzn.to/2XhSdFv Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

15 Sep 202156min

171: April Rinne, Rethinking humanity's beliefs

171: April Rinne, Rethinking humanity's beliefs

Welcome to Strategy Skills episode 171, an episode with one of the world's leading female futurists, April Rinne. Get April's new book here: https://amzn.to/38iGhFp April Rinne is a navigator in a world of flux. She is guiding individuals and organization operate in these fast-paced changing times. Her solo travels to over 100 countries in a span of 25 years has developed her to see how the world changes and how the trends will be set in the future. April is a well-known advisor of startups, companies, financial institutions, non-profits, think tanks and government agencies around the globe. In this episode, April talked about a few key points that would make us rethink our views and help us be prepared for what's coming in the future. For those who wants to better understand uncertainties in order to anticipate and adapt to what's ahead of us, this is for you. FLUX: 8 Superpowers for Thriving in Constant Change. April Rinne: https://amzn.to/38iGhFp Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

14 Sep 202154min

170: Gary Hamel, Everyone should be the manager

170: Gary Hamel, Everyone should be the manager

Welcome to Strategy Skills episode 170, an episode with one of the world's most influential and innovative business thinkers, Gary Hammel. Get Gary's new book here: https://amzn.to/3DkAvRZ Gary Hammel is the founder of the international consulting firm Strategos and the Director of the Woodside Institute. He has worked with top companies around the world and is a sought-after management speaker. Throughout his career, he has helped numerous companies in designing and building innovation-friendly management practices, tools and platforms. His concepts of "strategic intent", "core competence", "industry revolution" and "management innovation" have changed the management of organizations worldwide. He's been teaching at the London Business School for over 30 years now as a Visiting Professor. In this episode, Gary talked about how some of the largest companies in the world has gone ahead of their competition by implementing radical changes inside their respective organizations. For those leaders who also want to have a drastic improvement in their companies, this is for you. HUMANOCRACY: Creating Organizations as Amazing as the People Inside Them. Gary Hammel: https://amzn.to/3DkAvRZ Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

9 Sep 20211h 9min

169: Tom Eisenmann, Startups and their wrong decisions

169: Tom Eisenmann, Startups and their wrong decisions

Welcome to Strategy Skills episode 169, an episode with the Howard Stevenson Professor of Business Administration of Harvard Business School, Tom Eisenmann. Get Tom's new book here: https://amzn.to/3Dmxqkl Tom Eisenmann, as a Harvard Business School professor for the past 24 years, has guided over a thousand Harvard Business students and alumni as they launch new ventures up to their success. But not every startup story is like this. In this episode, Tom talked about a glimpse of his new book  where he carried out numerous case studies about failed startups. And from these, he found 6 patterns why a lot of startups fail. For those founders, at any stage of their entrepreneurial journey, this is for you. WHY STARTUPS FAIL: A New Roadmap for Entrepreneurial Success. Tom Eisenmann: https://amzn.to/3Dmxqkl Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

7 Sep 202148min

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