410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation. Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes. Listen to Nathan chat with Nikhil and Alejandro about: Walking into a Whole Foods and pitching their first product Growing their first mushrooms in a rented office space Hitting their first million in revenue off sources of waste Why going to a farmer’s market is the best lesson for business Transitioning from selling products to empowering growers Navigating the accelerated growth of the industry during COVID-19 Their relationship as cofounders over the past decade Working with retailers like Home Depot, Target, and Walmart Their “Grow One, Give One” initiative And much more business scaling advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

546: In Retrospect - Building BigCommerce: Mitch Harper’s Guide to Scaling a SaaS Empire

We're diving back into another episode from the Foundr Archives to revisit my interview with Mitch Harper, founder of BigCommerce - as well as a long-time mentor and coach of mine who has been driving...

10 Jan 202553min

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

545: In Retrospect - How Kendra Scott turned $500 Into a $1 BILLION Jewellery Empire

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. No...

3 Jan 202539min

544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]

544: Foundr’s BEST of 2024: Hear From The World's Greatest Entrepreneurs [VIDEO]

In 2024, we had our most raw, insightful and relevant conversations with founders to date. To cap off the year, we've compiled their most impactful lessons, stories, and business advice into a final e...

27 Dec 202450min

543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]

543: How She Made $50M Buying Boring Businesses | Codie Sanchez [VIDEO]

In this episode, Codie Sanchez, founder of Contrarian Thinking, reveals how she built a media company that inspires millions to think differently about wealth. Codie shares her journey from journalist...

20 Dec 20241h 2min

542:  In Retrospect - How I Built Dropbox Into a $12B Unicorn | Drew Houston

542: In Retrospect - How I Built Dropbox Into a $12B Unicorn | Drew Houston

By now, the story is legend. When Drew Houston boarded a bus from Boston to New York and discovered that he had—yet again—forgotten to bring his thumb drive, he was frustrated. So frustrated that he...

13 Dec 202435min

541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones

541: They Sell 1 Million Bottles of Alcohol a Year | Matt Jones

Join us as we dive into the world of craft gin with Matt Jones, co-founder of Four Pillars Gin. Matt shares the origins of the brand, born from a passion for storytelling and a commitment to craft. Di...

6 Dec 20241h 17min

540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile

In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want sho...

29 Nov 20241h 3min

539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

539: How to Build a Million Dollar Beauty Brand | Alicia Scott [VIDEO]

In this episode, Alicia Scott, founder of Range Beauty, shares her journey from fashion professional to beauty entrepreneur. Alicia reveals how her own skin struggles led to the creation of a brand fo...

22 Nov 202454min

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