410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation. Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes. Listen to Nathan chat with Nikhil and Alejandro about: Walking into a Whole Foods and pitching their first product Growing their first mushrooms in a rented office space Hitting their first million in revenue off sources of waste Why going to a farmer’s market is the best lesson for business Transitioning from selling products to empowering growers Navigating the accelerated growth of the industry during COVID-19 Their relationship as cofounders over the past decade Working with retailers like Home Depot, Target, and Walmart Their “Grow One, Give One” initiative And much more business scaling advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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Adam Ewart turned a £50 excess baggage fee into a global bootstrapped logistics company operating in 145 countries and staying profitable for 15 straight years. In this interview, Adam breaks down ...

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617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman

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Aliett Buttelman spent eight years grinding in the dark before a single viral moment with Taylor Swift turned Fazit into an overnight seven-figure brand. In this interview, Aliett breaks down the ...

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616: (Solo) 5 Honest Business Lessons I’m Taking Into 2026

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2025 has been one of the most eye-opening years of my founder journey — personally, professionally, and strategically. Instead of sharing a highlight reel, I want to share the real lessons that moved ...

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615: Stop Chasing Sexy Businesses - This Boring One Made Me $500M+ | David Royce

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David Royce went from a broke college kid in a door-to-door pest control job to building and selling four service businesses for nine-figure exits by applying Silicon Valley systems to an unsexy blu...

18 Dec 202558min

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