410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation. Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes. Listen to Nathan chat with Nikhil and Alejandro about: Walking into a Whole Foods and pitching their first product Growing their first mushrooms in a rented office space Hitting their first million in revenue off sources of waste Why going to a farmer’s market is the best lesson for business Transitioning from selling products to empowering growers Navigating the accelerated growth of the industry during COVID-19 Their relationship as cofounders over the past decade Working with retailers like Home Depot, Target, and Walmart Their “Grow One, Give One” initiative And much more business scaling advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

100: 100th Episode Switch up! Nathan Chan of Foundr Magazine is interviewed by Dan Norris on the Future of Foundr, Lessons Learned & the Direction of The Company

On November 9, 2013, I released the first episode of the Foundr Podcast. It was with Fabio Rosati, then-CEO of Elance. To be completely honest, I wasn't quite sure what I was trying to achieve by rele...

13 Juli 201656min

99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter ...

5 Juli 201648min

98: Robert Herjevac - Lessons on Selling, Investing, Marketing & Building Your Company

98: Robert Herjevac - Lessons on Selling, Investing, Marketing & Building Your Company

Today you might recognize Robert Herjavec as "the nice shark" on ABC's Shark Tank. With a pleasant smile and a reassuring tone of voice, he may seem like an odd fit in the highly competitive world of ...

28 Juni 201641min

97: Learn Step by Step How to Build & Sell Your Company From Scratch with Nathan Latka

97: Learn Step by Step How to Build & Sell Your Company From Scratch with Nathan Latka

When you think of the word "entrepreneur," the image you're likely to conjure up in your head is one of a fast-talking, brash millennial with personality and ego to spare. That's exactly the kind of e...

21 Juni 201651min

96: How to Build a House Hold Well Known Brand (The North Face) with Hap Klopp

96: How to Build a House Hold Well Known Brand (The North Face) with Hap Klopp

In the late 1960s, when Kenneth "Hap" Klopp traded in his corporate aspirations for the life of an entrepreneur, the support network for such endeavors was not nearly what it is today. But Klopp knew ...

14 Juni 201641min

95: What Makes or Breaks a Startup with Jessica Livingston of Y Combinator

95: What Makes or Breaks a Startup with Jessica Livingston of Y Combinator

Dubbed "the world's most powerful startup incubator" by Fast Company, Y Combinator (YC) has been plucking startups from garages, dorm rooms, coffee shops, and assorted founder hangouts for over a deca...

8 Juni 201643min

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

All entrepreneurs and startups are underdogs in one way or another. After all, in order to be an entrepreneur you're already going against the grain, and in order to be successful you must be willing ...

1 Juni 201643min

93: Founder of AOL Steve Case Reveals How he Became a Billionaire & Changed The Internet as We Know it Today

93: Founder of AOL Steve Case Reveals How he Became a Billionaire & Changed The Internet as We Know it Today

To be a great entrepreneur, you need to have a great vision. Case in point: Back in the 80s, we were just entering the internet age. At the time, it didn't really exist beyond a few government think t...

25 Maj 201635min

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