410: From Office Space Mushrooms to a Gardening Revolution with the Cofounders of Back to the Roots

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Nikhil Arora and Alejandro Velez started Back to the Roots by asking the same question in their business class–how can you grow mushrooms from used coffee grounds? So instead of taking their jobs in investment baking, the 2 friends began their journey of building an organic gardening brand for the next generation. Back to the Roots is America’s #1 organic gardening company and doubled its business 4 years in a row. They offer a wide range of grow kits, seeds, soil, and more to empower people to experience the magic of growing their food from inside their homes. Listen to Nathan chat with Nikhil and Alejandro about: Walking into a Whole Foods and pitching their first product Growing their first mushrooms in a rented office space Hitting their first million in revenue off sources of waste Why going to a farmer’s market is the best lesson for business Transitioning from selling products to empowering growers Navigating the accelerated growth of the industry during COVID-19 Their relationship as cofounders over the past decade Working with retailers like Home Depot, Target, and Walmart Their “Grow One, Give One” initiative And much more business scaling advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

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You can fund your baby on the Internet. That’s the world we live in. One in which a couple who wanted a child but could not conceive naturally were able to turn to strangers on the web to raise money ...

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Brent Grundy was a man with a simple business idea who built his empire from the ground up, and became living proof that someone can go from flat broke to running a business that turns over $32 millio...

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17: The Science of Success & How to Become a Super Successful Entrepreneur Before It's Too Late with Matthew Michalewicz

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Where do you see yourself in ten years? And more importantly, is that where you want to be? Without a doubt, you've spent an unproductive afternoon at your desk staring listlessly out the window, list...

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15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

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Becoming one of the world’s most influential people on social media is no small feat. Author and entrepreneur Mari Smith explains that it comes down to a love of technology, and above all, a love of p...

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14: The Art of Rejection: 100 Days of Rejection Therapy and Overcoming The Fear of Failure with Jia Jiang

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Fists clenched, hidden iPhone filming from his shirt pocket, Jia Jiang stands in a glossy-tiled shopping mall in east Texas. And, as if tugged by a magnet, he ambles towards a seated security guard. W...

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