Podcast – John James Marketing Guide to Multi-Channel Strategies What keeps marketers awake at night?
Is it the overreliance on digital channels, the rising costs of customer acquisition, or the looming question: How do we make smarter decisions to maximise ROI and minimise risk?
10 Jan 202543min
Time to rethink the Christmas Baileys?
Economic headwinds mean that consumers are planning to cut back on Christmas spend, and looking for discounts where possible. In this mini “sun-lounger” podcast, we look into how spending behaviours...
2 Aug 202318min
The new car club community
Without stock to sell, car marketers have been forced to shift their strategies – and that means keeping existing customers and prospects happy while they wait months, sometimes years, for their new c...
2 Aug 202323min
How to max your communities for post-summer travel
According to Hopper’s 2023 Travel Trends Report, people are booking holidays at the last minute more than ever before. In this mini “sun-lounger” podcast, we ask whether this a good thing for market...
2 Aug 202318min
Human behaviour: influencing consumer change
It was our absolute pleasure to welcome the brilliant Richard Shotton, bestselling author and expert in applying behavioural science to marketing, on our last podcast of the season. Richard, Ed and To...
29 Maj 202336min
2023: the year of efficiency
We’re inundated with new developments in technology and automation, but does that make us more efficient? Neil Mandell, Senior Digital Marketing Manager at Samsung, believes that this is the year of e...
23 Maj 202334min
Unlock the power of sustainable eCommerce
Sustainability and eCommerce… A contradiction in terms? On this week’s podcast, we welcome Chloë Thomas, eCommerce guru and pro-podcast host – no pressure, Ed and Tom! Chloë’s hot topic is sustainabi...
3 Maj 20231h 4min
6 degrees of separation: The Kevin Bacon effect
What can Kevin Bacon teach you about marketing? Fresh on the podcast today, Ed and Tom discuss the idea of 6 degrees of separation, otherwise known as the “small world effect”. We’re all six or fewe...
21 Apr 202320min
