194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)
Smell Ya Later24 Juni 2025

194: Rite Of Way's lighting accord in a bottle⚡️(feat. Alex Brands)

We recently met Alex Brands, founder of the new fragrance... brand, Rite Of Way, at our scent swap last month. He gifted us his first scent Outer Realm, and we were intrigued by the packaging design, the cute little tote, and of course, the scent (which also happens to be created by Joey Rosin, former guest and perfumer for Sable's Die Hot With A Vengeance perfume). We welcome Alex on this episode to give us a breakdown of how his abundant expertise in marketing and branding led to the creation of his own independent fragrance launch.

[What we smell like today: WA:IT Botanicals Aka, Chris Collins Savant Manhattan Cherry]

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Avsnitt(239)

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238: Does skin color inform our ideas on 'skin scents?' [Feat. Influxious by Funmi Monet!]

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236: Fake fans and the Fifis

236: Fake fans and the Fifis

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235: So many mist opportunities...

235: So many mist opportunities...

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234: You can't just say cologne is genderless

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233: Not taking scent so seriously [with Sofie Pavitt] 🙂

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232: New mall smell

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28 Apr 44min

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