Understanding Affinity Audiences Targeting to Scale Your Performance Max Campaign
John breaks down affinity segments, and how you can use this audience targeting type to boost brand awareness and target the right audiences in scaling your Performance Max campaigns. He also shares a...
5 Okt 20229min
How to Structure Your Performance Max Feed Only Campaign | PPC Talks
If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve b...
3 Okt 202223min
PMax Update: Google Will Now Choose Your Landing Page AND Write Your Content
The most important part of your ads will now be in Google’s hands when Final URL expansion is on!Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad description...
1 Okt 202211min
Analyzing Audience Segments | Scaling Performance Max Campaigns for eCommerce Part 2 -
John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more. Watch ...
29 Sep 202218min
Scaling Performance Max Campaigns for eCommerce Part 1
If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he use...
27 Sep 202216min
Engaged-View Conversions - This is HUGE!
John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn't click.Catch Kasim and John LIVE every F...
25 Sep 20227min
Your Most Important Number for Business Growth With Tom and Karen Pierce of KMP Consultants
Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusi...
16 Sep 202227min
Ways to Increase Average Order Value (AOV) Part 1 -
Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business.Average Order Value (AOV) is one of the important key performance indicators for eC...
14 Sep 202214min
