Generative Now | AI Builders on Creating the Future3 Apr 2025

Scott Belsky: Content Creators, Creativity, and Marketing in the AI Landscape (Encore)

This week, we’re revisiting a conversation with Scott Belsky, who recently announced a new role leading innovation at A24. Lightspeed Partner and Host Michael Mignano talks with Scott about the evolution of marketing with generative content, the future of personalization, and overlooked opportunities in the AI landscape.

This conversation took place at the Robin Hood Opportunity x AI Summit. Robin Hood is the largest foundation fighting poverty in New York City. The group has invested nearly $3.5 billion over 35 years and Robin Hood supports all five boroughs with food pantries, high-performing schools, job-training programs, shelters and more. The group has a venture-like approach; they scale programs that are working and find new programs to fill gaps.

Episode Chapters

(00:00) Intro

(00:32) Scott Belsky on AI and Creativity

(04:06) The Role of Creators

(5:18) AI Generated Content on Social Media

(7:59) Customers Inspiring Product Development

(09:59) The Hyper Personalization of Digital Experiences

(13:57) Overlooked Business Opportunities in AI

(18:38) How AIs Can Scale SMBs

(20:46) Legal Risks with Enterprise Adoption

(25:02) Custom Tuned Models Generated From IP

(26:34) The Rise of AI Agents

(29:12) Why Scott Belsky is An AI Optimist

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