Victoria Lozano (Crayola) | Leading the Charge in Creativity
Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola produ...
22 Jan 202555min
The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024
As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024....
15 Jan 202548min
Lessons from the Next Generation CMO Academy at Deloitte University
For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build ...
8 Jan 202546min
Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon
Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand buil...
1 Jan 202544min
Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study
It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching ...
18 Dec 202455min
Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity
We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's g...
11 Dec 202450min
Joe Cano (Zappos) | Delivering WOW Through 25 years of Service
The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Mercha...
4 Dec 202455min
Kyle Lock & Christa Leupen (Butterball) | The Time To Be Thankful for Your Family, Friends and Community
Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to ...
20 Nov 202453min
