Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh
The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment ...
3 Apr 202451min
Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity
This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definit...
27 Mars 202449min
Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season
It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been...
20 Mars 202450min
Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand
Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-ol...
13 Mars 202446min
Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports
To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professi...
6 Mars 202449min
Celebrate Black History Month with BECA -- The Black Executive CMO Alliance
This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3...
28 Feb 202458min
Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty
Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty reta...
21 Feb 202448min
Super Bowl LVIII Marketing Roundtable Discussion
Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the bi...
14 Feb 202455min
