The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)
The CMO Podcast25 Juni 2025

The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged have become one of most transformative forces in marketing. It’s reshaping how brands connect with people, how content is made and consumed, and how influence is earned.

Joining Jim are three guests who know this world very well:

  • Brandon B, Creator and Founder of StudioB
  • Kim Larson, the Global Head of YouTube Creators
  • Kenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte Digital


We’re going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!

---

This week's episode is brought to you by Deloitte.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(417)

Rupen Desai (DOLE) | Bringing Sunshine to All

Rupen Desai (DOLE) | Bringing Sunshine to All

Rupen Desai is the Global Chief Marketing Officer for the Dole Sunshine Company. Dole is a world leader in growing, sourcing, distributing, and marketing a wide variety of fruit and healthy snacks.In ...

5 Maj 202157min

Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

Telisa Yancy (AmFam) | Bringing Your Whole Self to the Campaigns

Telisa Yancy is the Chief Operating Officer of American Family Insurance (AmFam). In July, she will be overseeing their direct-to-consumer businesses. She has been with AmFam for 12 years and previous...

28 Apr 202154min

Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

Elizabeth Preis (Anthropologie) | Building Trust & Nurturing Talent

Elizabeth Preis is the Chief Marketing Officer at Anthropologie, a furniture, beauty, and clothing retailer with approximately 200 stores across the U.S. and Canada. This past year has been especially...

21 Apr 202149min

Raja Rajamannar (Mastercard) | Quantum Marketing

Raja Rajamannar (Mastercard) | Quantum Marketing

Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard...

14 Apr 202149min

Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

Kory Marchisotto (e.l.f) | Wake The e.l.f. Up

Kory Marchisotto is the Chief Marketing Officer for e.l.f. Beauty and President at Keys Soulcare. Founded in 2004, e.l.f. (short for EyesLipsFace) is a brand Gen Z loves—which is no accident. The comp...

7 Apr 202159min

Karen Walker (INTEL) | The New Intel

Karen Walker (INTEL) | The New Intel

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular com...

31 Mars 20211h

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much...

24 Mars 202152min

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday In...

17 Mars 202152min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
uppgang-och-fall
avanzapodden
rss-svart-marknad
borsmorgon
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
24fragor
tabberaset
lastbilspodden
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
kapitalet-en-podd-om-ekonomi