The Found Podcast with Molly Knuth25 Juni 2025

208: Making Space for People, Community, and Good Food with Sarah Prasser of Frannie's Market

In this week's episode of The Found Podcast, I'm sitting down with a brand new friend, Sarah Prasser: entrepreneur, community-builder, and the woman behind Frannie's Market in Cedarburg, Wisconsin. Sarah and I were introduced by a past guest (and wonderful human!) Jennae Cecelia, and wow—what a gem.

Sarah is the founder of Frannie's Market, a specialty grocery store rooted in hospitality, local love, and food that brings people together. Whether it's curating regional goods, offering cozy and aesthetically beautiful catering, or opening her doors for community classes, Sarah puts people at the heart of everything she does.

In this conversation, we dive into:

How Sarah built Frannie's Market with intention and a deep love of local
Why people and community are at the core of every decision she makes
The power of knowing yourself as a founder—and learning when to say no
The newest addition to her business: Frannie's Coconut Kefir, a probiotic coconut kefir that's expanding into wholesale and distribution
How she navigates the contrast between local-first retail and scaling a product-based business

Sarah drops so many golden nuggets for founders, especially those of us building in small towns, rooted in people-first values, and dreaming big. You're going to love her blend of heart and hustle.

✨ Tune in and meet your new business bestie, Sarah Prasser.

Helpful Links:

Learn more about Frannie's Market
Learn more about Frannie's Coconut Kefir. Use code WELCOME10 at check out for 10% off your first order.
Learn more about Molly's Empowerment Communities starting in September when you click here.
Join Molly's weekly(ish) Founder's Field Notes email list here.

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