'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan
Ankler Agenda25 Juni 2025

'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan

Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don’t mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards’ plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him. Learn more about your ad choices. Visit megaphone.fm/adchoices

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HBO & the Harry Potter Gamble

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AI Stole My Scripts: Rage as Big Tech Takes Without Asking

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When The Good Wife co-creator Robert King saw that 139,000 produced TV and movie scripts — including his — were used for AI training, it “personalized” the AI issue for him. “There’s something very of...

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MSNBC’s $125 Million ‘Ratings Viagra’

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Ratings are down 40 percent, Morning Joe’s hosts are being ridiculed and the network’s anchors and shows are soon to be ruthlessly reshuffled. Turns out it’s time for MSNBC to take its $125 million “r...

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