'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan
Ankler Agenda25 Juni 2025

'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan

Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don’t mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards’ plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him. Learn more about your ad choices. Visit megaphone.fm/adchoices

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BONUS EP: 2025 Creator Economy Winners and Losers with Natalie Jarvey and Lia Haberman

BONUS EP: 2025 Creator Economy Winners and Losers with Natalie Jarvey and Lia Haberman

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He’s Just Not That Into You: How Zaslav and Ellison Fell Apart

He’s Just Not That Into You: How Zaslav and Ellison Fell Apart

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BONUS EP: The Oscars Go to YouTube, with Prestige Junkie Katey Rich

BONUS EP: The Oscars Go to YouTube, with Prestige Junkie Katey Rich

Prestige Junkie's Katey Rich and Natalie Jarvey jumped on Substack Live to discuss why the Academy struck a deal with YouTube to air the Oscars, who might win the most in this deal, and what kind of c...

18 Dec 202518min

BONUS EP: Remembering Rob Reiner, 'A Towering Career'

BONUS EP: Remembering Rob Reiner, 'A Towering Career'

Richard Rushfield, Katey Rich and Christopher Rosen taped a special Prestige Junkie episode to discuss what Richard rightly hailed as Rob Reiner's “towering career of a towering presence” in the indus...

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BONUS EP: Scoring Big: How Noah Beck and Jordan Chiles Built Fandom (and Careers) Off the Field

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Creator and actor Noah Beck and Olympic gymnast Jordan Chiles join Natalie Jarvey to break down how athletes are building fandom — and entire careers — beyond the field. From NIL to fashion to acting,...

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Tick, Tick: The 10-Day Siege of Warner Bros. Begins

Tick, Tick: The 10-Day Siege of Warner Bros. Begins

Like sand through the hourglass, so are the mergers of our lives. With the Warner Bros. board now in a 10-day window to respond to Paramount’s newly hostile counteroffer, Hollywood is nearly guarantee...

11 Dec 202535min

BONUS EP: WGA Prez’ Dire Warning on Netflix-WB: ‘We Know How This Movie Ends’

BONUS EP: WGA Prez’ Dire Warning on Netflix-WB: ‘We Know How This Movie Ends’

WGA West president Michele Mulroney has a message for Netflix chief Ted Sarandos and Warner Bros. Discovery head David Zaslav: “We want there to be consideration of industry workers in these conversat...

9 Dec 202531min

BONUS EP: Netflix-WBD Panic & Chaos in a Hollywood ‘Looking for Some Answers’

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