'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan
Ankler Agenda25 Juni 2025

'Broadcast Is Dead’ Isn’t a Hot Take—It’s Josh Richards’ Business Plan

Live from Cannes Lions, Like & Subscribe editor Natalie Jarvey interviews creator Josh Richards and CrossCheck Studios CEO Chris Sawtelle about building a Gen Z media empire on the back of TikTok stardom. “I don’t mean to be dramatic here, but broadcast television is dead,” Sawtelle, a former ICM agent, said to a packed crowd at ADWEEK House at Le Majestic Hotel. These days, reaching young audiences means partnering with creators like Richards, who talked about how he helped Amazon drum up excitement for Thursday Night Football and is developing series aimed at Gen Z. Other highlights: Richards’ plan for outlasting his 15 minutes of social media fame ("You'll get lightning in a bottle, but you don't know how long you're gonna be able to hold that there"), how he's building his own IP and the investment advice Ashton Kutcher gave him. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Lies, Whispers, Rumors: a Strike Struck

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Inside the Era of Bob Iger 2.0

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Nightmare Scenario of January 2024

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The Ankler x Wakeup Summer Box Office Finale

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Myth of the Hollywood Dream Job

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'My Year is Gone Career-Wise'

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Before the strike, actress Addie Weyrich had an FX pilot. Today, she is waiting tables. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes...

25 Aug 202339min

Leaks, Meetings & Calls. Oh My!

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