563: Brand Global, Adapt Local: Executive Lessons from Nike, Louis Vuitton, and HubSpot

563: Brand Global, Adapt Local: Executive Lessons from Nike, Louis Vuitton, and HubSpot

In this episode, I spoke with two highly respected global brand leaders, Katherine Melchior Ray and Nataly Kelly, whose experience spans executive roles at Nike, Louis Vuitton, HubSpot, Zappi, and more.

Our discussion centered on their latest book, Brand Global, Adapt Local, but more broadly, we explored the evolving demands of building and sustaining global brands in a world defined by cultural complexity, rapid technological change, and shifting consumer expectations.

A few themes stood out:

1. Consistency is not enough.
Nataly Kelly shared:

"I used to believe that branding required absolute consistency and very little flexibility. But when I began to work in global marketing, I realized that there is adaptability that's required to really succeed."

Successful global brands, in her view, hold tightly to a clear core while flexibly adapting how they show up across markets.

2. Cultural blind spots have real consequences.
Katherine Melchior Ray reflected on an early leadership experience at Nike:

"The common refrain was, for women's shoes… 'shrink it and pink it.'"

She underscored the importance of cultural sensitivity, noting:

"Listen with your eyes. Because in many cultures, people communicate with nonverbal forms of communication."

3. Strategy and judgment cannot be delegated to machines.
As the use of AI accelerates, Nataly cautioned:

"You can't outsource your strategy… Judgment and strategy are the two things that I think humans will start to realize [must stay human]."

4. Trust is built over time, not through messaging alone.
Katherine observed:

"At the end of the day, a brand is all about a promise. People support brands that they trust."

5. Human connection remains central.
As Katherine succinctly put it:

"The more we rely on technology, the more we must double down on our humanity."

If you're involved in shaping brand strategy, whether globally or locally, this discussion offers valuable perspective.

Get Brand Global, Adapt Local here: https://shorturl.at/f4EnF

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(499)

477: Why Everything You Know About Public Speaking Is Wrong—And What You Should Be Doing Instead

477: Why Everything You Know About Public Speaking Is Wrong—And What You Should Be Doing Instead

Welcome to Strategy Skills episode 477, an interview with Hollywood insiders and the authors of Briefly Speaking, Deborah Shames and David Booth.   In this episode, we discuss effective communication and presentation strategies for individuals and business professionals. With their extensive experience coaching executives, celebrities, and leaders, Deborah and David share invaluable insights about different topics including the power of storytelling in business communication using the OSB (Obstacle-Solution-Benefit) template, practical tips for leaders to command attention in meetings and presentations, how to showcase your unique attributes and differentiators, how to present yourself authentically, and how you can engage audiences through visual language, novelty, and genuine enthusiasm.   This episode offers actionable advice to help you connect with audiences, win pitches, and advance your career through more impactful speaking and presenting.   Deborah and David are co-founders of Eloqui, a business communication and presentation training firm based in Santa Fe, New Mexico. They have translated performance techniques from the entertainment industry for the business professional. Eloqui training utilizes the latest research from neuroscience on how to be memorable. They also draw upon impression management from the field of psychology.   Learn more about Deborah and David here: https://eloqui.biz/   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

26 Aug 202453min

476: Handling client's difficult questions (Strategy Skills classics)

476: Handling client's difficult questions (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we address how to answer difficult questions raised by the client during an executive workshop or another type of client's executive group meeting.   We start with discussing the right mindset any consultant requires to be able to effectively handle difficult questions from a client. We thereafter review the particular steps in addressing a client's difficult questions raised during a workshop or a presentation. Lastly, we dive into which skills are required to be able to handle difficult questions, especially the kind of questions for which you don't have an immediate answer.   Click here to see the full study and here to see the merger study and market entry study.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

21 Aug 202415min

475: 3.4 million followers minister on building a business and professional brand from the ground up

475: 3.4 million followers minister on building a business and professional brand from the ground up

Welcome to Strategy Skills episode 475, an interview with Dr. Sam Adeyemi (Ah Day yeh me), a global speaker, strategic leadership expert, minister, and author who has influenced millions of people on success and leadership through radio, television, conferences, and information products for more than 25 years.    Atlanta-based Dr. Sam Adeyemi leads leaders. He shifts mindsets to help leaders see possibilities and become those possibilities. More than 3 million CEOs and high performing individuals follow Dr. Sam on top social media sites. He holds a Doctorate in Strategic Leadership from Virginia's Regent University, and is author of the book "Dear Leader: Your Flagship Guide to Successful Leadership." He and his wife, Nike (say Nee keh) have three children and founded Daystar Christian Centre in Lagos, Nigeria. More than 45,000 alumni have graduated from Dr. Sam's leadership school.    As a global conference speaker, Sam has addressed audiences in the United States, Canada, Germany, United Kingdom, South Africa, Nigeria, India, and several other countries. In 2015 and 2017, he spoke at the Global Leadership Summit, a global conference attended by over 400,000 leaders in 130+ countries.   Get Dear Leader here: https://rb.gy/cin0ng   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

19 Aug 202454min

474: How accurate was our financial model for the market entry strategy study? (Strategy Skills Classics)

474: How accurate was our financial model for the market entry strategy study? (Strategy Skills Classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how accurate our financial model for the market entry strategy study is.   Watch the video version here: How accurate was our financial model for the market entry strategy study?   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

14 Aug 202413min

473: MIT Professor Deborah Ancona on How Family Ghosts End Up in the Executive Suite

473: MIT Professor Deborah Ancona on How Family Ghosts End Up in the Executive Suite

Welcome to Strategy Skills, episode 473—an interview with Deborah Ancona, a professor at the Massachusetts Institute of Technology's Sloan School of Management.   In this episode, we explore "family ghosts," a rarely discussed topic that significantly impacts professional growth, behavior, and attitudes toward work. We discuss how to achieve your greatest potential as a leader by recognizing your own "family ghosts" and determining which ones to embrace or leave behind.   Deborah Ancona is a distinguished Professor of Management and Founder of the MIT Leadership Center. Deborah specializes in studying, teaching, and consulting in the areas of individual leadership, team effectiveness, and organizational transformation. Her new work centers on how Family Ghosts end up in the Executive Suite.   Deborah is also the coauthor of X-Teams: How to Build Teams That Lead, Innovate, and Succeed, a classic book on teams and collaboration. This work demonstrates how an externally focused team model is key to driving innovation and ensuring your organization's success.   Get X-Teams here: https://rb.gy/jyzhwq   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

12 Aug 202450min

472: Top-down view of energy (Strategy Skills classics)

472: Top-down view of energy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic about the top-down view of energy. It is crucial to provide boundaries when discussing sector-wide issues or the executives may get lost in the details and miss the key levers.   Watch the video version here: Top-Down View of Energy   Click here to see the full study and here to see the merger study and market entry study.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Aug 20249min

471: Management consulting storyboards (Strategy Skills classics)

471: Management consulting storyboards (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we share one of our more in-depth episodes taken as a sample video from one of our strategy studies. This episode is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players.   Watch the video version here: How do I build the storyboard and why is it done so early?    Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Aug 202420min

470: Audemars Piguet & leadership (Strategy Skills classics)

470: Audemars Piguet & leadership (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we explain how leadership is defined at great firms like McKinsey and BCG, and how we also manage leadership transition at FC. It will surprise you to see how different the mindset can be and that we think about these issues all the time.   The most important role of a partner is to leave the firm in a better place than when she/he joined, and to hand over a client relationship to a newer partner. The ability to maintain this cycle is critical.   If the mechanism is not there, even proud and great firms suffer during leadership changes. You want to avoid that. The cycle must be continuous.   Click here to see the Corporate Strategy & Transformation study.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

31 Juli 202415min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
dynastin
bathina-en-podcast
avanzapodden
svd-tech-brief
rss-svart-marknad
24fragor
fill-or-kill
affarsvarlden
kapitalet-en-podd-om-ekonomi
rss-inga-dumma-fragor-om-pengar
market-makers
borsmorgon
rss-veckans-trade
kvalitetsaktiepodden