161. Gary Vee Reveals how to Trade Attention for F*ck You Money

161. Gary Vee Reveals how to Trade Attention for F*ck You Money

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What’s up, Rock Nation! Today we sit down with none other than Gary Vee – the king of content, CEO of Vayner Media - a $365M agency, and one of the most iconic voices in the creator economy.


In this episode, Gary breaks down exactly how to win on social media in 2025 - from why organic content is the lifeblood of any brand, to how creators should think about attention, brand vs sales, and why most people are one piece of content away from changing their life.


He also shares how he scaled VaynerMedia from nothing, why content volume beats perfection, and how humility became his greatest superpower in business. We go deep on platform strategy, AI influencers, creating at scale, and why 22 to 30 is your time to go all in on your dream.


If you’re a creator, entrepreneur, or marketer trying to dominate attention in today’s world - this is the blueprint..


Check out Gary here:

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https://www.youtube.com/ ⁨@garyvee⁩


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Timestamps:

0:00 - Intro

1:02 - What 90% of brands get wrong about Social Media

2:31 - Do you understand each platform?

4:26 - Organic Social is life

6:10 - The TikTokification of content

7:03 - You are the niche

9:07 - Gary Vee vs Alex Hormozi

10:07 - “I’ve never had to make my money from my audience”

11:26 - The early days of Vayner

12:58 - Gary’s Ah-Ha moment

14:59 - Artlist

15:41 - Gary’s pitch to brands for Vayner

18:23 - Interest Graph vs. Social Graph

20:03 - Sawdust Content Theory

21:35 - Gary’s warning to fortune 500 brands

23:19 - How Gary’s pitch has changed

24:33 - Post Creative Strategy

25:23 - How we connected with Gary

27:17 - Gary’s won the lottery twice

29:23 - Macro patients, micro speed

30:53 - Don’t be a dick

32:20 - How to really grow something big

33:42 - Hiring A players vs. B/C players

35:14 - Hydrant

36:01 - You’re leaving brand on the table

36:44 - Gary’s thoughts on Meta’s A.I. strategy

38:58 - How Gary is defending against A.I.

40:22 - How Gary won business early on with Vayner

41:25 - Gary’s current social strategy

43:25 - Gary’s advice to college graduates

46:55 - Going back to being Gary Vee

48:31 - A.I. influencers

50:17 - Gary’s mindset 25 years ago

54:28 - Gary’s has his own slang

56:22 - What platforms you should spend the most attention on


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(178)

42. Trading Content for FREE Airbnb stays with Stayamo Founder Jordan Kahana

42. Trading Content for FREE Airbnb stays with Stayamo Founder Jordan Kahana

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Jordan Kahana to the show. Jordan is a content creator and business owner from Chicago. He created a company called Stayamo which is a market place that pairs vacation rentals with creators from around the world.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT STAYAMO:www.Stayamo.comCHECK OUT JORDAN:Insta: https://www.instagram.com/jordankahana/TikTok: https://www.tiktok.com/@jordankahanaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

16 Sep 20221h 6min

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode we have a very talented filmmaker, photographer and overall super cool creative guy. He's from Palmdale and has been featured in publications such as Vogue, GQ, and Harpers Bazaarus. He's also shot for some of Kostas' all time favorite musicians and comedians, Odesza and Sebastian Maniscalco, which Kostas is very jealous of. Everyone, please welcome JAY FORD! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JAY: Insta: https://www.instagram.com/jay_ford/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: https://www.tiktok.com/@bfiggyKostas: https://www.tiktok.com/@kostasgarcia?lang=enChase: https://www.tiktok.com/@chaseronii?lang=en

8 Sep 20221h 10min

40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! This week, we're taking back to the basics. We wanted to give you tips on the very basics of film and photography. We hit on some must know rules, when/how to break those rules, and what makes a shot cinematic.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

31 Aug 202247min

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome a man of many talents. Not only is he an incredible photographer, videographer, and producer, but he’s gone viral on the internet more times than anyone we know. And not to mention, a spike ball savant. He is the man behind the magic of the internet’s biggest magician, Zach King. So, if you want to know what the secret sauce to going viral on the internet is, this is the episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT NATE:Insta: https://www.instagram.com/natenorell/TikTok: @NateNorellDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

24 Aug 20221h 6min

38. 10 tips for Creating YOUR Personal Brand

38. 10 tips for Creating YOUR Personal Brand

What's going on Rocks, we have an absolute banger of an episode for you guys. We're breaking down our top 10 tips for creating a personal brand. Personal brand is so important, and is something we believe you should integrate and think about when running your business as a creative.If you want an episode on how to GROW your personal brand on social media, let us know in the comments.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Aug 202241min

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today we welcome Alex Romo. Alex is a very talented travel filmmaker, who has not only traveled to what seems like most of the world, but has also produced work for some of the biggest brands such as Red Bull, MVMT, Google, Panasonic, & GoPro, just to name a few. Alex talks about being the first of his family to graduate college, inspiring people with his films, and his secret to how he became a full-time travel filmmaker. If you wanna learn how to travel with your camera for a living, this is episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT ALEX:Insta: https://www.instagram.com/alexromo/TikTok: @AlexRomoTravelsYouTube: https://www.youtube.com/c/AlexRomo1Website: https://alexromo.live/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

11 Aug 20221h 6min

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Skyler Wagoner. Skyler is a photographer from Indiana, who moved out to LA, to take the next step in his creative career. The first four months of living here in LA, Skyler was actually homeless, living in his car. After meeting a great group of friends, finding community, and posting his story on Social Media, Skyler was hired for his first photo job here in LA, and hasn't looked back since. Skyler's story is incredible, and we're so excited to give him a platform to share it. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT SKYLER:Insta: https://www.instagram.com/skylerwagoner/YouTube: https://www.youtube.com/c/SkylerWagonerTikTok: https://www.tiktok.com/@skylerwagonerphoto?_t=8UWpwVra3Fj&_r=1Website: https://www.skylerwagoner.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

3 Aug 202258min

35. Dealing with Creative Burnout - Rock Talk Ep. 2

35. Dealing with Creative Burnout - Rock Talk Ep. 2

WHAT'S GOOD ROCKS!! Episode 2 of Rock Talk coming at ya. On this episode, Brayden talks about his time in Vegas for Summer League, Chase goes to Seattle for a massive car production, and Kostas talks about feeling burnt out from tour life.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

27 Juli 202246min

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