The Perfect Ted People Strategy: Building the Rocket Ship While It’s Flying

Bio&Me offers consumers a range of granolas, porridges mueslis and yoghurts, all of which are allowed to carry the claim 'Good for your Gut'. In this episode:Dr. Megan and Jon tell us why Megan started Bio&Me instead of working with some well-known Big Food brandsThe science behind why Bio&Me was the first to be allowed to say that their products are 'Good for your Gut'How business is going now, and where it's going to next!

22 Sep 202140min

Dr. Will Breakey is the Co-founder of Dr Will's natural condiments brand. In this episode you'll hear:How Dr Will's is taking on Big Food in the Ketchup & Mayo aisleWhat it's like being a real doctor and the founder of a food companyAbout the brand's recent successes on social platforms like TikTok and LinkedInWhy did they choose to have a virtual teamAnd their recent crowdfunding, that resulted in nearly 800 new investors.

17 Sep 202129min

In this episode, Fiona speaks to Aneisha Soobroyen, founder of the gorgeous pet food brand Scrumbles, food for cats and dogs that's good for their gut AND good for the planet. Hear how 'pretty poos' are driving category growth, how Scrumbles competes in the highly competitive pet food category against global players, what it's like to work with your husband... and why they decided to raise funds early on in their growth journey.

14 Sep 202130min

Strong Roots has strong plans to hit £100 million in sales over the next few years.In this third episode together, the founder Sam Dennigan and I discuss HOW they're going to do this.So if you want to hear what big-ticket innovation really means, how Sam and his team are approaching international expansion in both the USA and Europe, how their foray into Dark Kitchens in New York City is going AND why they've brought their creative agency in-house - and how that works - then don't miss this! https://www.strongroots.com/usa/https://www.instagram.com/strongrootsusa/https://www.facebook.com/strongrootsirl

2 Sep 202137min

You may not know their names yet, but you certainly know the first of their €50M brands. Niall McGrath and Tom Gannon are legends in the Irish Consumer Goods industry, but in all fairness, they should actually be named and recognised as Consumer Goods brand-legends globally. The Founders of Fulfil Nutrition protein bars, they built this business to €60M in the 2 years after launch, and ranking in the Top 5 brands in Ireland. How did they do this? They are proud to have taken a systematic, strategic approach to brand building, an almost geeky dedication to The 4Ps and Byron Sharp's rules for Brand Growth.  Listen and weep at just how systematic serious success might need to be! Cali Cali FoodsInstagram Cali CaliFulfil Nutrition

16 Juni 202146min

Natasha Bowes, the founder of innovative Kefir company Biotiful Dairy, shares the spellbinding business story behind the brand's success.  It's a story that highlights the dedication, hard work, and obsessional focus on product quality that's necessary to become a brand leader in today's competitive marketplace. With a portfolio of 7 ranges and market retail sales value of around £30M, this is a brand we're going to see a lot more of in the future.

2 Juni 202143min

Minor Figures is the secret success story and insurgent brand that I really wasn't all that aware of before now. At its origin, Minor Figures is a coffee business that was started in 2013 by barista friends Jonathan Chiu, Stuart Forsyth and Will Rixon. But although its original home was in the food service channel, in recent years a tremendous amount of growth has come from the Oatmilk category in Grocery Retail.The business now has retail sales of around £30M, employs 71 people across 3 offices, and is selling in over 25 countries across the globe..  Fiona speaks to Commercial Director Ben Vear, who along with his team has been behind much of this transformational growth. instagram: https://www.instagram.com/minorfigures/facebook: https://www.facebook.com/minorfigures

17 Maj 202138min

Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts. A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy or how to compete in uncontested market spaces, and you can find it here.Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here

4 Maj 202140min