Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Welcome to Episode 2397 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Andrea Eby of the Wine Scholar Guild. Key takeaways: Understanding the rising interest in wine education while consumption is in decline. How to empower trade professionals to educate customers confidently, without overwhelming them. Tips for translating Italian wine stories into language that resonates with American consumers. More about the guest: Andrea Eby Andrea Eby is the Italian programs director at the Wine Scholar Guild and a stage two Masters of Wine student with over a decade of experience in the wine trade. In 2020 she founded Vinsanity Consulting and Vinsanity School of Wine in Winnipeg, Canada. She imports Italian wines and consults for Italian wineries looking for help to navigate the complex Canadian market. Connect: Website: https://www.winescholarguild.com/ Instagram: https://www.instagram.com/andrea_elizabeth_eby/ LinkedIn: https://www.linkedin.com/in/andreaeby More about the host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 166 Monty Waldin interviews Angela Maculan (Maculan Winery) | Discover Italian Regions: Veneto

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14 Jan 201910min

Ep. 165 Monty Waldin interviews Georgia Panagopoulou (Wine Gini) | Wine Influencers

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In this episode Monty Waldin meets Georgia Panagopoulou a.k.a. Wine Gini, wine influencer and communicator based in Greece whose Instagram profile @wine.gini counts over 85,5 k followers. Wine Gini, who is a chemical engineer by trade, started her wine love affair by studying WSET courses and by working for a winery in the Greek island of Santorini. Wine Gini talks about the way wineries can find their own voice on social media by following… “the hero’s journey.” Tune in also to learn more about Greek native varieties and Wine Gini’s love for Italian wine!

8 Jan 201916min

Ep. 164 Monty Waldin interviews Bianca Ferrini (Podere Giodo) | Discover Italian Regions: Tuscany / Toscana

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In this episode Monty Waldin meets Bianca Ferrini, whose family owns Podere Giodo in the Montalcino area of Tuscany. Bianca tells Monty about the winery’s production of Sangiovese-based Brunello di Montalcino and Toscana Rosso IGT. Bianca talks about the winery’s location and soil and the most important markets for their wines, namely the United States, Norway, and Sweden. Tune in to learn more also about Poderi Giodo’s new endeavor in Sicily in the Etna area with Nerello Mascalese grapes!

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Ep. 160 Monty Waldin interviews Viviana Malafarina (Basilisco Winery) | Discover Italian Regions: Basilicata

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In this episode Monty Waldin interviews Viviana Malafarina at the Basilisco Winery in the Aglianico del Vulture area of Basilicata in the South of Italy. The winery produces Aglianico and Fiano based wines. Viviana and Monty talk about vineyard soils that in her estate are made of 95% volcanic lava stones and located on 620mt on the sea level. Viviana also tells Monty about one of their vineyards that is more than 85 years old. Tune in also to learn about the local vine growing method called “a capanno” or “accannato” and to discover Aglianico’s potential for ageability.

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Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 159 Monty Waldin interviews Michaela Morris (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode Monty Waldin interviews Michaela Morris, wine educator from Canada and Vinitaly International Academy Italian Wine Expert. Michaela tells Monty about how she got into wine and, in particular, how she fell in love with Italian wine in Piemonte despite some initial diffidence. Michaela also talks about the latest trends for Italian wine in Canada and what difficulties foreign students have in learning about Italian wine. Tune in also to hear about her cycling trips around Italy and her love for Bologna!

4 Dec 201814min

Ep. 158 Monty Waldin interviews Jeanette Servidio (Campo alle Comete) | Discover Italian Regions: Tuscany / Toscana

Ep. 158 Monty Waldin interviews Jeanette Servidio (Campo alle Comete) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Jeanette Servidio, CEO of Campo alle Comete, a winery in the Bolgheri area and a recent acquisition of the Capaldo family from the Campania region in the South of Italy. Monty and Jeanette discuss the poetic name of the winery that means "fields of comets" and the distinctive soil conditions of the Bolgheri area. Tune in to learn more about their wines, Cabernet Sauvignon, Vermentino, and various blends Bolgheri-style!

2 Dec 201814min

Ep. 157 Monty Waldin interviews Elisabetta Geppetti (Fattoria Le Pupille) | Discover Italian Regions: Tuscany / Toscana

Ep. 157 Monty Waldin interviews Elisabetta Geppetti (Fattoria Le Pupille) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Elisabetta Geppetti owner of Fattoria Le Pupille in the Morellino di Scansano area, in Tuscany. Elisabetta tells Monty about the history of her winery which developed at a time when there weren't many producers of Morellino. Monty and Elisabetta also talk about the Morellino di Scansano denomination and some of Fattoria Le Pupille's iconic wines, Poggio Valente and Saffredi.

27 Nov 201816min

Ep. 161 Monty Waldin interviews Barbara Philip MW (BC Liquor Stores) | Italian Wine Personalities

Ep. 161 Monty Waldin interviews Barbara Philip MW (BC Liquor Stores) | Italian Wine Personalities

In this episode Monty Waldin interviews Barbara Philip MW, Category Manager at British Columbia Liquor Stores, one of the governmental liquor boards of the Canadian provinces. Monty and Barbara talk about the latest trends in wine drinking in Canada, Canadian wine, and the Italian grape varieties grown there (some Nebbiolo experiments and Sangiovese).

27 Nov 20189min

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