When You Have A Solution People Don't Know They Need
Sometimes, a company creates an amazing solution... but clients don't understand why they need it. What do you do then? Garry Cooper has the answer, because it's exactly what he had to do at his company Rheaply. Here's the problem, as Rheaply saw it: At large companies, employees often buy things the company already has. They also throw out things the company could still use. That's because there's no way for everyone in the company to know what they have, what they need, and how to get items across that divide. Garry and his team built Rheaply to solve that problem. It helps companies reuse products... if only they could get clients to recognize this as a problem, and realize the value of the solution. Here's how Rheaply did it. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation Learn more about your ad choices. Visit megaphone.fm/adchoices
20 Nov 202332min
How to Leave Social Media and Still Grow Your Business
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13 Nov 202334min
He Got 450,000 Newsletter Subcribers by Sharing "Nice News"
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6 Nov 202328min
Why "People First" Is Better Than "Customer First"
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30 Okt 202337min
Who Should Solve Our Biggest Problems?
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23 Okt 202339min
How to Be More Human In A Time of AI
Cal Fussman is a master storyteller, and he's been thinking a lot about AI lately. Why? "This debate between authenticity and artificial intelligence is the battle of the next millennium," he says. When robots can communicate for us, how can we be more human? When we can automate much of our writing and production, how do we share our authentic selves and connect to others? These questinos have never been more important, and Cal — host of the podcast "Big Questions" and former Esquire writer who's interviewed major celebrities and CEOs — has some very surprising answers. Learn more about your ad choices. Visit megaphone.fm/adchoices
16 Okt 202326min
How to Tell Sexy Stories About Unsexy Brands
Not every company has a whiz-bang product, so how can you make it pop? Squarespace Chief Creative Officer David Lee has done that, winning tons of awards and making campaigns with the likes of Adam Driver, Zendaya, Dolly Parton, Keanu Reeves and John Malkovich (which earned him an Emmy). Here, he offers a unique way for entrepreneurs to think about their brands, and some big questions to ask when you start crafting your new stories. Learn more about your ad choices. Visit megaphone.fm/adchoices
9 Okt 202327min
Small Biz Special: How A Magic Show Became Popular
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2 Okt 202327min
