Alyssa Wasko Stein: Founder and Designer of Donni
Second Life30 Juni

Alyssa Wasko Stein: Founder and Designer of Donni

Alyssa Wasko Stein is the founder and designer of Los Angeles–based womenswear brand Donni. Stein has had entrepreneurial tendencies since childhood, but she didn’t always know her love of fashion would take her down the designer path. She studied a different part of the fashion industry (retailing and consumer sciences) and secured a coveted internship in Chanel’s visual merchandising department during college. But after her father’s passing at the beginning of her sophomore year, Stein sought out a creative outlet for her grief. She began handmaking and selling scarves, naming the business Donni Charm after her father, Donald. Stein slowly grew her side business while continuing to work at Chanel after graduating, but after some early wholesale success, she decided to focus on Donni Charm full-time. She moved operations to Los Angeles and rebranded to simply Donni. Most significantly, though, she stumbled into designing ready-to-wear clothing, as she wanted specific pieces to style with her scarves. While Stein had no prior clothing design experience, it came naturally to her, and she surprised herself with a full line of 30 SKUs within four weeks, laying the groundwork for the Donni we know and love today.

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Melissa Morris: Founder of Métier

Melissa Morris: Founder of Métier

Melissa Morris is the founder of Métier, an innovative luxury handbag brand well-revered for its commitment to combining fashion and function. Before starting her own luxury brand, Morris had worked in merchandising and design for some of the biggest names in luxury, including Helmut Lang, Armani, Belstaff, and LVMH. But in all her years working for brands, she noticed a lack of bags that actually served the wearer. Métier was born from Morris’s vision for accessories that were both elegant and practical. She dreamed of a line that offered customers the perfect bag for any occasion with a seasonless and timeless aesthetic. Despite having never designed a handbag in her life, she used her degree in sculpture and her career in merchandising to engineer the bags of her dreams with her customers in mind. Métier took off after its founding in 2017, garnering a cult following, and the bags have even been spotted in award-winning Hollywood productions like Succession and The White Lotus. It’s also secured major celebrity endorsements, earning praise from stars like Nicole Kidman, who has been seen wearing them both on and off screen. Morris continues to prove her commitment to her customers today as Métier develops new bespoke options for its loyal devotees.

20 Okt 51min

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

This week, Who What Wear Beauty Director Erin Jahns is reporting from the Sulwhasoo Skin Longevity Symposium in New York. Sulwhasoo is a global luxury beauty brand rooted in Korean heritage and powered by ginseng-based innovation. In partnership with scientists from the Department of Dermatology at Johns Hopkins Medical School, the symposium celebrated 60 years of ginseng science and unveiled the latest research results for Sulwhasoo’s exclusively developed ingredients. Moments after the symposium, Erin sat down with Ron Robinson, cosmetic chemist and founder of BeautyStat, known for his expertise in ingredient innovation, and Michelle Lee, an award-winning editor, former EIC of Allure and longtime beauty authority recognized for her forward-thinking perspective on the industry. Today, the trio is sharing everything they learned about the power of ginseng as a key driver in supporting skin longevity and the benefits of adding this ingredient to your skincare regimen. WATCH this episode on Youtube: https://youtu.be/ugsh8wEbUrw

15 Okt 23min

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target. She stayed at the chain for eight years as a general manager and store director, building up her people management skills, with the goal of one day becoming CEO. But she also found joy in running HighLowLuxxe on the side, posting fashion content on her days off and interacting with her growing audience. After feeling like her growth had been stunted at her day job, Naylor left Target to run her blog full-time. Her continued authenticity and dedication to her platform have made her a fashion authority and a dream partner for brands. She even had a full-circle moment being invited back to Target—only this time, she was launching her own fashion line. Now, after years of establishing herself in the luxury fashion industry, Naylor decided to launch her own luxury eyewear brand, 12PM Studios.

13 Okt 50min

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kristen and Lauren just returned from London and Milan, respectively, and they’re here to fill you in on the designers to watch from each city. They get into all the trends they saw on the runways and on the streets and give their predictions about how this season’s shows will impact the way people get dressed next year. Plus, Editor in Chief Kat Collings chimes in live from Paris Fashion Week. If you missed it, make sure to check out our NYFW recap from last month here! Shop our editor's eBay picks here!

8 Okt 34min

Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

In 2013, Gregg Renfrew founded Beautycounter—the beauty brand that pioneered what we know today as the clean beauty movement. The brand gained a well-respected reputation for its commitment to using safe ingredients in its products and for refusing to include any formulas that contained questionable or harmful chemicals. Renfrew’s commitment to customer health and her advocacy for cosmetic regulation set her apart from her competitors at a time when clean beauty was just an idea, not an entire industry. She last joined us in 2019, before the company's sale to a private equity firm in a deal that valued the brand at $1 billion. Since then, she’s had to make several pivots—from being asked to step down as CEO to leaving her own company to watching it go into foreclosure. Her latest pivot has involved starting a new company with the same commitment to clean beauty called Counter, and she’s back to tell us all about the new venture.

6 Okt 53min

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

We’re back with another installment of our seasonal series, Who What Wear 100. In this episode, Who What Wear Editor in Chief Kat Collings is joined by editors Eliza Huber and Nikki Chwatt to dish on their top wardrobe essentials for fall. They share their favorite It pieces across every major category—including outerwear, shoes, and bags—and offer some outfit formulas you can use all season to keep your looks cozy and chic. Plus, they reveal where you can shop fall trends, whether you’re on a budget or ready to invest in your next hero piece.  Shop the story here.

1 Okt 28min

Diarrha N'Diaye: Founder and CEO of Ami Colé

Diarrha N'Diaye: Founder and CEO of Ami Colé

Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye’s more than ready for whatever her new chapter holds after building a hugely successful company from scratch.

29 Sep 1h 2min

The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

Pamela Love is the jewelry designer behind Pamela Love Jewelry, a line of sustainable, celestial-inspired jewelry. Since founding her namesake brand in 2008, Love’s timeless pieces have been highly sought after by those who share her love for tarot, astrology, and the spiritual world. Who What Wear Editor in Chief Kat Collings sits down with Love to talk about her early days creating her own jewelry before starting her brand, her relationship to the stars, and the story behind Pamela Love’s iconic gold-plated five-spike ear jacket. Plus, she gives us the inside scoop on her new tarot deck and book, Infinite Door, out now. Shop our editor's eBay picks here!

24 Sep 28min

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