#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison
In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we...
20 Mars 202451min
#102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart
In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University! Kate shares insights into her courses, prepa...
21 Feb 202456min
#101: Behind the Screens - Inside Gillette Stadium's Fan Engagement Strategy
Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. In this episode, we sit down with Kassie Epstein ...
7 Feb 20241h
#100 - Game Changer: Navigating NIL Strategy for Student Athletes w/ Ben Chase
In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports. Ben shares insights ...
24 Jan 20241h
#99 - Social Media Storytelling in Music City: Insights from Grand Ole Opry's Social Media Manager, Jenn Crim
In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim, the Social Media Manager at Opry Entertainment Group in Nashville, Tennessee. Jenn share...
10 Jan 202442min
#98 - Behind the Beads: Little Words Project's Big Pop Culture Impact
It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a ...
20 Dec 202351min
#97 - The Good, the Bad, and the Unforgivable: Breaking Down Celebrity Apologies w/ Beth Booker
In this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies in 2023 and beyond. Beth shares the strategic aspects of public relations be...
14 Dec 202348min
