Would Selling My $4.75 Million Business Be a Mistake?

If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit the EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales. entreleadership.com/podcast The Ultimate EntreLeadership Reading Guide from EntreLeadership 2018 Small Business Marketing Trends Report from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Mars 201836min

Rachel Hollis, best-selling author and CEO of Chic Media, hesitates to call herself a social media expert, although the mega brands she’s worked with—like Disney, Rubbermaid, and Target—would likely beg to differ. Instead she considers herself a tribe-building expert, and her vehicle of choice to do that? Social media. Whether you love it or hate it, social media is here to stay and, if used correctly, is a powerful marketing tool capable of taking your business to the next level. Tune in to find out the seven highly effective strategies Rachel swears by. Also joining us is EntreLeadership Senior Vice President Daniel Tardy with a useful whiteboard exercise to help keep tabs on your marketing return on investment. entreleadership.com/podcast 7-Day Plan to Triple Your Productivity from EntreLeadership Free Email Templates from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Mars 201828min

In the final installment of this special four-part episode, Jen Sievertsen, chief marketing officer of Ramsey Solutions, explains the best way to spend your marketing dollars now. She says the biggest challenge today is breaking through the overabundance of messages competing for your customer’s attention. Her best advice? Simplify, simplify, simplify. Tune in to find out how it’s done. entreleadership.com/podcast The Ultimate EntreLeadership Reading Guide Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Mars 201815min

In part three of this special four-part episode, Chic Media CEO Rachel Hollis shares her advice on the best way to spend your marketing dollars now. Rachel says it’s more important than ever to know the language of your demographic and the lifestyle they aspire to. Join us to find out how to do just that. entreleadership.com/podcast Rachel Hollis' website: The Chic Site Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

7 Mars 20189min

In part two of this special four-part episode, Ryan Deiss, founder and CEO of DigitalMarketer.com, shares the best way to spend your marketing dollars now. Rather than making your product or brand the focus of your marketing efforts, he says you should concentrate on one thing: your customer. Tune in to find out how to make that important shift. entreleadership.com/podcast Ryan Deiss' website: Digital Marketer Free tool: EntreLeadership Goal Tracker Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Mars 201812min

In this special four-part episode, we ask marketing pros Pat Flynn, Ryan Deiss, Rachel Hollis and Jen Sievertsen to weigh in on the best way to spend your marketing dollars now. Tune in to find out their top 2018 marketing trends so you can decide how to best connect with your customer—and maximize your budget at the same time. One thing’s for sure: getting the most bang out of every single buck is one trend we can all get on board with. entreleadership.com/podcast Pat Flynn's website: Smart Passive Income Pat Flynn's book: Will It Fly? Free tool: EntreLeadership Goal Tracker Marketing to Millennials from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Mars 201818min

Bryan and Shannon Miles, cofounders of the wildly successful virtual support provider BELAY, have done what many would think impossible: create a unified and thriving culture among a team made up entirely of telecommuters. Turns out you don’t need to work in the same building—or in some cases, even the same state—to foster excellent communication, unparalleled accountability, and good morale. In lieu of a corporate office, Bryan and Shannon have decided to invest in their team instead of infrastructure. If eight years in business, 60 employees, and 500 contractors are any indication, it looks like they’re doing something really right. Tune in to find out how to do the same in your organization, virtual or not. Also joining us is All Access member Renee Daggett, president of AdminBooks, to highlight what you need to know now about the new tax bill. entreleadership.com/podcast  ELP Small Business Tax Prep Checklist from EntreLeadership Lifecycle Marketing from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Feb 201842min

When it comes to shaping a healthy and vibrant culture, Patty McCord—co-creator of the now viral (think over 12 million views) Netflix Culture deck—says most companies are doing it all wrong. In fact, she contends that commonly held “best practices” like performance reviews or limits on vacation time are surprisingly ineffective when it comes to keeping people motivated and engaged at work. Instead, during her 14-year tenure at Netflix, Patty found that people are far more productive when guided by their own logic and common sense rather than antiquated HR policies. Join us to find out how to create a culture of high performance and profitability in your own business, stat. entreleadership.com/podcast  Patty's book: Powerful EntreLeadership Culture Blog Daniel Tardy White Board Session EntreLeader's Guide to Delegation Attract Worksheet: Identify Your Target Market from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

12 Feb 201845min