Ideas Are Easy. Now Comes the Hard Part.

Ideas Are Easy. Now Comes the Hard Part.

Let’s face it: ideas are a dime a dozen. Just about anyone can come up with a clever app, a market opportunity, or a product pitch over coffee. But building a real company? That’s the hard part. In her new book After the Idea: What It Really Takes to Create and Scale a Startup, Harvard Business School faculty member Julia Austin offers a rare, behind-the-scenes look at what it really takes to turn inspiration into a functioning business—and stay sane along the way. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

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A Conservative Case for Liberal Education

A Conservative Case for Liberal Education

Not so long ago, conservative intellectuals believed universities were worth fighting for. Today, conservatives seem more inclined to burn them down. Today on the show, conservative political theorist and professor Jonathan Marks makes the case that liberal education is an antidote to this despair, because the true purpose of college is to encourage people to be reasonable. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

16 Maj 17min

The Ideological Brain

The Ideological Brain

📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

15 Maj 17min

How to Live Forever. Well, Almost Forever.

How to Live Forever. Well, Almost Forever.

Eric Topol is the executive vice president and a professor of molecular medicine at Scripps Research, the largest nonprofit biomedical institute in the United States. He is also a practicing cardiologist and one of the ten most-cited medical researchers. His new book is Super Agers: An Evidence-Based Approach to Longevity. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

14 Maj 12min

The Navy SEAL Way to Turn Stress into Success

The Navy SEAL Way to Turn Stress into Success

Retired Navy SEAL commander and performance expert Rich Diviney reveals a revolutionary method for training individuals and teams to perform at their best, no matter what. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

13 Maj 11min

A Playbook for Building the Future

A Playbook for Building the Future

Today, we hear from Jake Knapp, the guy who helped build Gmail, about his new book, Click. It's an innovative guide for starting big projects the smart way.

12 Maj 9min

Raising Calm Kids in a World of Worry

Raising Calm Kids in a World of Worry

Kids today are more susceptible than ever to anxiety and stress. Fortunately, there are ways to help. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

9 Maj 12min

The Strategic Genius of Taylor Swift

The Strategic Genius of Taylor Swift

Taylor Swift isn’t just a once-in-a-generation talent. She's also a brilliant businesswoman, says Harvard Business Review editor Kevin Evers, whose career is a masterclass in brand-building, audience engagement, and tactical reinvention. 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

8 Maj 12min

How to Fall in Love with Questions

How to Fall in Love with Questions

A new way to thrive in times of uncertainty. 📕 How to Fall in Love with Questions by Elizabeth Weingarten 📱 Follow The Next Big Idea Daily on Apple Podcasts, Spotify, or wherever you listen 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

7 Maj 12min

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