162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we sit down with Caleb Ralston — the brand strategist behind the scenes of Gary Vee and Alex Hormozi, and the creator of the most in-depth content strategy course on the internet (yes, the 6.5 hour one).


In this episode, Caleb unpacks how to build a brand people want to copy, not just follow. He breaks down why your social strategy is broken, how to create content that scales trust, and the exact framework he uses to help brands go from overlooked to undeniable.


We talk positioning, white space, and why copying top creators will always leave you in second place. Caleb also shares why he dropped a free masterclass instead of selling a course, how it generated 250+ leads overnight, and the long-term thinking that makes him stand out in the most saturated space on the internet.


If you’re done chasing views and ready to build something that actually lasts, this is where it begins.


Check out Caleb here here:

https://www.instagram.com/calebralston/

https://www.youtube.com/ ⁨@CalebRalston⁩


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

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Timestamps:

0:00 - Intro

1:10 - What’s most brands are messing up

2:36 - How do you define “work”

3:36 - The Brand Journey Framework

6:04 - Caleb’s Brand Journey Framework

7:11 - Studying different cultures

8:02 - Going all in on YouTube

12:10 - Generating 250 leads overnight

13:34 - Give everything away for free

14:55 - Observing Gary Vee

17:06 - The importance of Positioning

19:40 - How to stand out today

22:30 - Your taste is everything

23:41 - How A.I. is affecting creators and brands

26:26 - Trust is currency

31:12 - Don’t posture as an authority

34:30 - The #1 thing that moves the needle

36:29 - How to stay consistent with content

39:35 - What’s on your rider bro?

41:20 - Pairing = Branding

48:37 - Protect your brand

49:44 - How long it takes to build a successful brand

53:23 - Effort means nothing

55:49 - Best tools Caleb uses in his business

57:36 - How Caleb comes up with ideas for content

1:00:00 - Caleb’s merch

1:01:08 - Caleb’s first hire

1:02:39 - Building someone else’s brand vs. your own

1:04:25 - Content is #1 and how to succeed

1:09:15 - How to build out a team

1:11:39 - Repurpose your ideas and content

1:13:36 - Mining content for sustainability

1:16:39 - Maker vs. Manager

1:19:29 - The challenges that come with starting a business

1:22:49 - Hackathon

1:27:04 - We love a flop

1:31:02 - Having a “gut” feeling

1:32:49 - What Caleb learned from Leila Hormozi

1:34:55 - What Caleb learned from Gary Vee

1:37:04 - What Caleb learned from Alex Hormozi

1:39:07 - Overdelivering for clients

1:41:53 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

90. From Filming Logan Paul's Vlogs to Photographing Fine Art w/ Brendan North

Today we welcome Brendan North! Brendan is a fine art photographer who draws inspiration from current events, and creates thought provoking images. He got his start shooting big time influencers, when he first moved out to LA, and eventually landed the job of Logan Paul's daily vlog filmer. The past few years, Brendan has focused on pivoting his career, deep diving into the world of NFT's and fine art photography.Check out Brendan on IG: https://www.instagram.com/brendannorth/Cop some Leisure Hydration here:https://amzn.to/47yczZGCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

14 Dec 20231h 15min

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

89. How to Land Amazing Clients who Pay You What You're Worth (Q&A #3)

Roc Nation, we know you've been waiting patiently on this episode! You asked, and we finally delivered! Let us know in the comments if we answered your question! Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

7 Dec 20231h 10min

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

88. SHORTSTACHE on His NEW Short Film, Creative Struggles & Moving to NYC

Roc Nation, do we have a special one for you today! On today's episode, we welcome the legend Shortstache. He's built an incredible personal brand over the years and is well known for the incredible colors and tones in his photos (if you know, you know). He recently finished his first short film, Along The Way, which will be out on YouTube later this year. We asked him about what went into making the film, what he learned from his first short film, and why he filmed it in Norway. He also shared the struggles he's been facing lately about feeling complacent, and not feeling as though he is doing enough meaningful work. This is our longest episode to date, and one of our personal favorites!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Shortstache here:https://www.instagram.com/shortstache/https://www.shortstache.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

23 Nov 20231h 46min

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

87. Manifesting his Dream Life as a Director in LA w/ Dylan Bradshaw

Roc Nation, we have an all time episode for you for you. Today, we welcome Dylan Bradshaw. Dylan is a Commercial and film director, based in LA. After hitting a low point in 2020, he truly manifested his way out to Los Angeles and created an incredible career for himself as a director. His personality is infectious and we know you're going to love this episode!You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. Check out Dylan here:https://www.instagram.com/dylanjbradshaw/?hl=enhttps://www.dylanjbradshaw.com/DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

16 Nov 20231h 17min

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

86. $70,000 Commercial Budget Breakdown (How We Spent the Money & Mistakes We Made)

Roc Nation, we have a fun one for you today. We're taking it back to the first time we ever worked together on a big budget production. Did we know what we were doing? eh.... Kinda? Did we learn a lot? Oh ya! Did we make a banger video? Absolutely. You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Nov 20231h 5min

85. Breaking Down the BIGGEST Collabs of 2023

85. Breaking Down the BIGGEST Collabs of 2023

Roc Nation, we all love a good crossover, so today we're talking about the biggest collabs that have happened this year. We go deep on ASAP X F1, Scorsese and Chalamet, and even Kim's making men loungewear now with SKIMS men. Collab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970You definitely need to cop some Lexar Memory cards: Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps: If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

2 Nov 202352min

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

84. From Australia to America - Making it as a Photographer in a New Country w/ Pixie Bella

Today we welcome Australian photographer and creative director, Pixie Bella. Pixie shares the crazy process it takes to get a work Visa here in the states, what it likes working with her husband, and transitioning into more of a creative director on these massive campaigns her and her husband shoot.You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Pixie Bella!https://www.instagram.com/pixpop/https://www.pixiebellaphotography.com/End Overdose:https://endoverdose.net/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

26 Okt 20231h 17min

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

83. The MIND BLOWING Updates Adobe Just Announced (ADOBE MAX 2023)

Roc Nation, welcome back to EP 83! Kostas went to band camp, so we're discussing everything Adobe announced at Adobe MAX 2023. We're curious though, which update are you MOST excited about?!You definitely need to cop some Lexar Memory cards:Lexar 128GB Professional 2000x UHS-II SD: https://bhpho.to/3ZzXaVGLexar 256GB Professional 1800x UHS-II SD: https://bhpho.to/458WOquLexar 320GB Professional CFexpress Type A Card GOLD: https://bhpho.to/48owD1TLexar Professional CFexpress Type A / SD USB 3.2 Gen 2 Reader: https://bhpho.to/46nmlx6Join our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Okt 20231h 2min

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