162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we sit down with Caleb Ralston — the brand strategist behind the scenes of Gary Vee and Alex Hormozi, and the creator of the most in-depth content strategy course on the internet (yes, the 6.5 hour one).


In this episode, Caleb unpacks how to build a brand people want to copy, not just follow. He breaks down why your social strategy is broken, how to create content that scales trust, and the exact framework he uses to help brands go from overlooked to undeniable.


We talk positioning, white space, and why copying top creators will always leave you in second place. Caleb also shares why he dropped a free masterclass instead of selling a course, how it generated 250+ leads overnight, and the long-term thinking that makes him stand out in the most saturated space on the internet.


If you’re done chasing views and ready to build something that actually lasts, this is where it begins.


Check out Caleb here here:

https://www.instagram.com/calebralston/

https://www.youtube.com/ ⁨@CalebRalston⁩


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Intro

1:10 - What’s most brands are messing up

2:36 - How do you define “work”

3:36 - The Brand Journey Framework

6:04 - Caleb’s Brand Journey Framework

7:11 - Studying different cultures

8:02 - Going all in on YouTube

12:10 - Generating 250 leads overnight

13:34 - Give everything away for free

14:55 - Observing Gary Vee

17:06 - The importance of Positioning

19:40 - How to stand out today

22:30 - Your taste is everything

23:41 - How A.I. is affecting creators and brands

26:26 - Trust is currency

31:12 - Don’t posture as an authority

34:30 - The #1 thing that moves the needle

36:29 - How to stay consistent with content

39:35 - What’s on your rider bro?

41:20 - Pairing = Branding

48:37 - Protect your brand

49:44 - How long it takes to build a successful brand

53:23 - Effort means nothing

55:49 - Best tools Caleb uses in his business

57:36 - How Caleb comes up with ideas for content

1:00:00 - Caleb’s merch

1:01:08 - Caleb’s first hire

1:02:39 - Building someone else’s brand vs. your own

1:04:25 - Content is #1 and how to succeed

1:09:15 - How to build out a team

1:11:39 - Repurpose your ideas and content

1:13:36 - Mining content for sustainability

1:16:39 - Maker vs. Manager

1:19:29 - The challenges that come with starting a business

1:22:49 - Hackathon

1:27:04 - We love a flop

1:31:02 - Having a “gut” feeling

1:32:49 - What Caleb learned from Leila Hormozi

1:34:55 - What Caleb learned from Gary Vee

1:37:04 - What Caleb learned from Alex Hormozi

1:39:07 - Overdelivering for clients

1:41:53 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

74. What it Takes to Photograph The NBA Every Night with Abigail Keenan Field

What's going on Rock Nation! Today we have on The Lakers Team Photographer, Abigail Keenan Field. Not only does she work with Brayden, but she's obviously way cooler than him, because she has a handshake with Lebron. We're so hyped to have another incredible female creative on the show, so please sit back, and enjoy!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check Out Abigail here:https://www.instagram.com/akfieldster/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

10 Aug 20231h 7min

73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

73. Jack Cook Reveals his Secrets to Mastering Daily Vlogs

Today we welcome back Jack Cook! Since we first spoke to Jack over a year ago, he has turned his daily TikTok vlogs into his full-time career. He shares his secrets as to what actually goes into making his vlogs, and shares tips all creators can implement into their content to tell better stories.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:https://www.tiktok.com/@.jackcookhttps://www.instagram.com/_hjcook/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

3 Aug 20231h 14min

72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

72. How to Price your Photo + Video Work (How MUCH to Charge w/ Real Numbers)

You guys have been asking for it, so here it is. This is our guide on how much you should charge for your work as a photographer and videographer. If you have any specific questions, leave them down in the comments. And if you'd like the PDF on pricing that we mentioned in the episode, DM us or leave a comment down below.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

26 Juli 20231h 5min

71. ULTIMATE Camera Gear Buying Guide (2023)

71. ULTIMATE Camera Gear Buying Guide (2023)

We get it... Every camera brand and their mother is just releasing cameras left and right, and you might be a little confused as to which one you should buy. Well, wonder no more because this is our full in-depth guide to what camera you should buy in 2023. STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

20 Juli 20231h 13min

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

70. JHAWK's Secrets to Cultivating a Die-Hard Audience on Social Media

Roc Nation, welcome back to episode 70 of The 505 Podcast. Today we welcome Johnny Hochstetler he is the content director for GHOST LIFESTYLE, Youtuber, Tik Toker, overall content machine welcome to the show!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JHAWK HERE:https://www.instagram.com/johnnyhochstetler/https://www.youtube.com/ @JHawk DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

13 Juli 20231h 13min

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

69. Overcoming Addiction to Chasing Storms as a Landscape Photographer w/ Chris Balladarez

Roc Nation, welcome back to episode 69 of The 505 Podcast. Today we have one of the most talented travel and landscape photographers and videographers in the game. He lives in a van, chases storms for fun, and recently got his bucket list shot. Ladies and Gentleman, please welcome Christopher BalladarezSTEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CHRIS HERE:https://www.instagram.com/christopherballadarez/https://www.youtube.com/ @ChristopherBalladarez https://christopherballadarez.com/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Juli 20231h 37min

68. Posting Daily Videos: What We’ve Learned and Our Struggles

68. Posting Daily Videos: What We’ve Learned and Our Struggles

What's up Rock Nation! We're back with another Rock Talk. On today's EP we talk about our 30 for 30 social media challenge, Kostas going to Cabo for vacation, Brayden's 3rd installment of his sports filmmaking course, and Chase's 5 day million dollar shoot experience!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

29 Juni 202349min

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

67. 7 Continents in 7 Days: Ryan Kao's EPIC Adventure

Roc Nation, welcome back to episode 67 of The 505 Podcast. Today’s guest hails from the land of Portland, Oregon. He’s a filmmaker, DP, YouTuber, and a Sony shooter. Ladies and gentleman, please welcome Ryan Kao.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT RYAN HERE:https://www.instagram.com/ryanmkao/https://www.youtube.com/ @RyanKao DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

23 Juni 20231h 29min

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