162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we sit down with Caleb Ralston — the brand strategist behind the scenes of Gary Vee and Alex Hormozi, and the creator of the most in-depth content strategy course on the internet (yes, the 6.5 hour one).


In this episode, Caleb unpacks how to build a brand people want to copy, not just follow. He breaks down why your social strategy is broken, how to create content that scales trust, and the exact framework he uses to help brands go from overlooked to undeniable.


We talk positioning, white space, and why copying top creators will always leave you in second place. Caleb also shares why he dropped a free masterclass instead of selling a course, how it generated 250+ leads overnight, and the long-term thinking that makes him stand out in the most saturated space on the internet.


If you’re done chasing views and ready to build something that actually lasts, this is where it begins.


Check out Caleb here here:

https://www.instagram.com/calebralston/

https://www.youtube.com/ ⁨@CalebRalston⁩


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Intro

1:10 - What’s most brands are messing up

2:36 - How do you define “work”

3:36 - The Brand Journey Framework

6:04 - Caleb’s Brand Journey Framework

7:11 - Studying different cultures

8:02 - Going all in on YouTube

12:10 - Generating 250 leads overnight

13:34 - Give everything away for free

14:55 - Observing Gary Vee

17:06 - The importance of Positioning

19:40 - How to stand out today

22:30 - Your taste is everything

23:41 - How A.I. is affecting creators and brands

26:26 - Trust is currency

31:12 - Don’t posture as an authority

34:30 - The #1 thing that moves the needle

36:29 - How to stay consistent with content

39:35 - What’s on your rider bro?

41:20 - Pairing = Branding

48:37 - Protect your brand

49:44 - How long it takes to build a successful brand

53:23 - Effort means nothing

55:49 - Best tools Caleb uses in his business

57:36 - How Caleb comes up with ideas for content

1:00:00 - Caleb’s merch

1:01:08 - Caleb’s first hire

1:02:39 - Building someone else’s brand vs. your own

1:04:25 - Content is #1 and how to succeed

1:09:15 - How to build out a team

1:11:39 - Repurpose your ideas and content

1:13:36 - Mining content for sustainability

1:16:39 - Maker vs. Manager

1:19:29 - The challenges that come with starting a business

1:22:49 - Hackathon

1:27:04 - We love a flop

1:31:02 - Having a “gut” feeling

1:32:49 - What Caleb learned from Leila Hormozi

1:34:55 - What Caleb learned from Gary Vee

1:37:04 - What Caleb learned from Alex Hormozi

1:39:07 - Overdelivering for clients

1:41:53 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(177)

57. Rising Above: Tej Patel's Minority Creative Journey

57. Rising Above: Tej Patel's Minority Creative Journey

Today we welcome Tej Patel! Tej is a photographer and filmmaker from Dallas, Texas. He’s made content for the NFL, NBA, a plethora of musicians, and is the creator of the viral sound “So you’re an artist.”STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TEJ HERE:TikTok: https://www.tiktok.com/@tejxpatelInstagram: https://www.instagram.com/tejxpatel/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

12 Apr 20231h 3min

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

56. Turning TikTok Fame into 6 Figure Consulting Business w/ Daniel Bennett

Today we welcome Daniel Bennett! Daniel makes relatable comedy style videos on TikTok, where he amassed over 550,000 followers. He has leveraged his following and knowledge of branding and social media to consult for both brands and artists. He’s also now an aspiring marathon runner. Get ready to learn how you can leverage your knowledge of Social Media for big $ through consulting!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANIEL HERE:TikTok: https://www.tiktok.com/dxnielbennettInstagram: https://www.instagram.com/dxnielbennett DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Apr 202348min

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

55. How to Run Your Creative Business like a PRO w/ Edward Lee and Paul Weaver

Today we welcome Edward Lee and Weaver. Together they hosts the "MIDCONVO" Podcast. They are photographers, videographers, and business owners. This episode is jam packed with nuggets that will allow you to take your creative business to the NEXT LEVEL!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT EDWARD LEE HERE:https://www.instagram.com/edwardleefilms/https://www.youtube.com/channel/UCoH1KZPFsL-cLyGIOqtWYCATikTok: @EdwardleefilmsCHECK OUT PAUL WEAVER HERE:https://www.instagram.com/paulwheatthins/https://www.instagram.com/thefreelancephotog/CHECK OUT THE MIDCONVO PODCAST HERE:https://www.instagram.com/midconvo/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

29 Mars 202345min

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

54. Sam Cahill on Directing Machine Gun Kelly's Hulu Documentary

Today we welcome Sam Cahill. Sam is a photographer, filmmaker, and director who was recently nominated by iHeartRadio for favorite tour photographer. In 2022, Machine Gun Kelly's Hulu Documentary "Life in Pink" was released, which Sam not only shot and directed, but also edited.COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.instagram.com/samcahill/?hl=enhttps://www.youtube.com/channel/UCzTBTuq_I4gN6jgR4zYl0qghttps://www.imdb.com/name/nm9285541/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

22 Mars 20231h

53. Client RED FLAGS and how to Navigate them

53. Client RED FLAGS and how to Navigate them

Sh*tty clients, we've all had em... Hopefully this helps you identify red flags in clients and how to navigate them. We'd love to hear some stories of your worst clients in the comments!COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

15 Mars 202339min

52. How Sam Newton became a Canon Sponsored Filmmaker

52. How Sam Newton became a Canon Sponsored Filmmaker

Today we welcome Sam Newton to the show! Sam is a man of many talents. Not only a travel filmmaker, but an incredibly talented musician. Sam has seen incredible growth over the last year on YouTube, so much so that he was selected to be an official Canon ambassador.COP THE "SKETCH BOY HOURS" MERCH NOW! https://the505podcast.com/COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKTimestamps:If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT SAM HERE:https://www.youtube.com/@SamNewtonhttps://www.instagram.com/samnewton/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

8 Mars 20231h 2min

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

51. How LOUD LUXURY became Canada's BIGGEST DJ Duo

ROCK NATION WE ARE BACK!!! Boy do we have a lot to talk about!First off, we just want to say thank you so much for the support on Season 1. This journey has been incredible, and we truly feel like we are just getting started! If you have watched only one clip, or every single episode we've put out, we appreciate you! The messages we've received over the past year+ have been unreal!COP THE "SKETCH BOY HOURS" MERCH NOW!www.the505podcast.comCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKOn today's episode, we welcome 2 very special guests. Canadian superstar DJ's LOUD LUXURY! We know them as Joe and Andrew around here though. You most likely have heard their SMASH HIT, Body, which is 10x platinum in Canada. And if you’re a fan of the pod, you know these are the guys Kostas spends his weekends with, traveling around and shooting their shows.This episode has been a long time coming, and we are so happy to finally be putting it out for you!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Mars 20231h 20min

50. Our BEST MOMENTS of 2022 | Season One Finale

50. Our BEST MOMENTS of 2022 | Season One Finale

WHAT UP ROCKS! We just want to say thank you for all the support! We wanted to put together a compilation of some of our favorite moments from this past year to cap off season one. We're going to be taking some time to revamp the pod a little. So just know when we come back for season two, the pod will be even better!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

4 Dec 20221h 7min

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