162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we sit down with Caleb Ralston — the brand strategist behind the scenes of Gary Vee and Alex Hormozi, and the creator of the most in-depth content strategy course on the internet (yes, the 6.5 hour one).


In this episode, Caleb unpacks how to build a brand people want to copy, not just follow. He breaks down why your social strategy is broken, how to create content that scales trust, and the exact framework he uses to help brands go from overlooked to undeniable.


We talk positioning, white space, and why copying top creators will always leave you in second place. Caleb also shares why he dropped a free masterclass instead of selling a course, how it generated 250+ leads overnight, and the long-term thinking that makes him stand out in the most saturated space on the internet.


If you’re done chasing views and ready to build something that actually lasts, this is where it begins.


Check out Caleb here here:

https://www.instagram.com/calebralston/

https://www.youtube.com/ ⁨@CalebRalston⁩


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


Join our Discord! https://discord.gg/xgEAzkqAvs


More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK


KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets


Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej


Timestamps:

0:00 - Intro

1:10 - What’s most brands are messing up

2:36 - How do you define “work”

3:36 - The Brand Journey Framework

6:04 - Caleb’s Brand Journey Framework

7:11 - Studying different cultures

8:02 - Going all in on YouTube

12:10 - Generating 250 leads overnight

13:34 - Give everything away for free

14:55 - Observing Gary Vee

17:06 - The importance of Positioning

19:40 - How to stand out today

22:30 - Your taste is everything

23:41 - How A.I. is affecting creators and brands

26:26 - Trust is currency

31:12 - Don’t posture as an authority

34:30 - The #1 thing that moves the needle

36:29 - How to stay consistent with content

39:35 - What’s on your rider bro?

41:20 - Pairing = Branding

48:37 - Protect your brand

49:44 - How long it takes to build a successful brand

53:23 - Effort means nothing

55:49 - Best tools Caleb uses in his business

57:36 - How Caleb comes up with ideas for content

1:00:00 - Caleb’s merch

1:01:08 - Caleb’s first hire

1:02:39 - Building someone else’s brand vs. your own

1:04:25 - Content is #1 and how to succeed

1:09:15 - How to build out a team

1:11:39 - Repurpose your ideas and content

1:13:36 - Mining content for sustainability

1:16:39 - Maker vs. Manager

1:19:29 - The challenges that come with starting a business

1:22:49 - Hackathon

1:27:04 - We love a flop

1:31:02 - Having a “gut” feeling

1:32:49 - What Caleb learned from Leila Hormozi

1:34:55 - What Caleb learned from Gary Vee

1:37:04 - What Caleb learned from Alex Hormozi

1:39:07 - Overdelivering for clients

1:41:53 - Advice to 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(177)

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

17. Picking up a Camera at 25 & Why You're NOT Too Late w/ Evan Tanaka

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today, we have a special guest on the pod, Evan Tanaka. Evan is an incredible photographer and videographer, who has really found his niche within the product photography space. We talk about how Evan picked up a camera for the first time at 25, out of necessity and not curiosity. We also go into what it was like being laid off from his full-time job because of the pandemic, and why it was actually the best thing to happen to him. There are so many amazing nuggets of information in this episode, so please sit back and enjoy another episode of The 505 Pod!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT EVAN HERE:https://www.instagram.com/evan_naka/https://www.tiktok.com/@evan_nakahttps://www.youtube.com/channel/UC544wgZVGXORbuaZskjc6PQhttps://www.nakastudios.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

16 Feb 202249min

16. FIVE Tips for How We Shoot: CONCERTS & CARS

16. FIVE Tips for How We Shoot: CONCERTS & CARS

Ladies and gentlemen welcome back to another episode of The 505 Podcast! There's a rock still missing and we have no idea where he's at... Not to worry though, cuz Kostas and Chase are holding down the 505 fort. On this episode, we thought it would be fun to give you tips for how we shoot our specific niches - Concerts and Cars. We both have learned a ton over the last few months, and wanted to share some tips for those wanting to shoot what we do.Let us know in the comments which tips were your favorite!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

10 Feb 202240min

15. Is College Worth It for Creatives?

15. Is College Worth It for Creatives?

Ladies and gentlemen welcome back to another episode of The 505 Podcast!There's a rock missing, but that's probably why this episode is so good. Kostas and Chase share some embarrassing stories from college, and then discuss the pros and cons of going to college. There's a lot of debate around whether or not college is worth it these days, especially if you are pursuing a career as a creative. So we wanted to weigh in and give our opinions.Let us know in the comments - Do YOU feel college is worth it, and why?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Feb 202250min

14. Networking for Creators - How to make it NOT SUCK

14. Networking for Creators - How to make it NOT SUCK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's EP is all about NETWORKING! Before we get into the tips, Brayden and Chase talk about copping a new camera and Kostas talks about going to Vegas to shoot at OMNIA nightclub for Loud Luxury. We also introduce a new segment onto the pod - Trivia! (If you have any recommendations for other segments we should do on the pod, let us know!) We then give you guys some absolute gems on how to build connections. We get it, networking can be scary and confusing, but it doesn't have to be. There's a lot we've learned over the years on how to navigate our professional fields, and we hope our tips help you out to network in the future!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

26 Jan 202249min

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

13. Creators Building Empires - How to BOSS UP and THINK BIGGER

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today's EP is all about BOSSING UP! We talk about how the three of us coming together to create our production company has helped not only work on larger production projects, but charge clients more money. The key is having a TEAM! We also share which of our favorite content creators have expanded their brand past just making videos. And to finish, we touch on where we see the future of our 505 Media company going.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Jan 202233min

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

12. You're NOT that guy pal - How to deal with IMPOSTER SYNDROME

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We have a fun episode for you guys today. A few of us caught The Vid over the holidays, but it was worth it. We break down what our go-to gear would be to shoot each of our fields, and then we get into a fun game of OVERRATED/UNDERRATED. To finish off, we discuss how we all deal with imposter syndrome and what we do when the creative juices aren't flowing.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

12 Jan 202255min

11. How Troy Osterberg became a TOP TikTok creator

11. How Troy Osterberg became a TOP TikTok creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We're excited to bring you our 2nd guest, Troy Osterberg. Troy has been a good friend of Kostas' for a while, and as you'll learn, the reason Troy started making TikToks in the first place. Since then he's amassed an impressive 1.5 million followers. We discuss what his secret to success is, what it's like being around other top creators in LA, and what he hopes to accomplish in 2022. If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. FOLLOW TROY: TikTok: https://vm.tiktok.com/TTPdMNPJMD/ Instagram: https://www.instagram.com/troyosterberg/ YouTube: https://www.youtube.com/channel/UCCrMrOOVv2EiN-XBIOPuZLA DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

6 Jan 20221h 2min

10. How to CRUSH your goals in 2022

10. How to CRUSH your goals in 2022

Ladies and gentlemen welcome back to another episode of The 505 Podcast! What a year it has been! Sadly we were without our biggest rock, Chase, for this ep. He thought visiting his fam for the holidays is more important than our pod. We see where his priorities lie… Anyways, Brayden and Kostas put the team on their back ONCE AGAIN and bring you guys an absolute BANGER of a pod. We take a look back and reflect on how our 2021 was, and share some goals we both have set for ourselves that we plan to crush in the new year!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

29 Dec 202146min

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