Inside the Playbook: Lola Plaku on Building Toronto's Music Scene

Inside the Playbook: Lola Plaku on Building Toronto's Music Scene

Lola Plaku joins The Manager’s Playbook for a powerful conversation on building a career in hip hop from the ground up.

One of the few women to carve out real space in the industry, Lola reflects on her journey, from supporting local artists like Embassy to her early work with HipHopCanada, promoting shows, launching the I Luv Lola blog, and eventually managing artists and founding Girl Connected.

We explore the hustle behind the headlines, the evolution of social media, and the mindset required to lead with purpose in an industry that often overlooks the people doing the real work.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

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The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development

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In this episode of The Manager’s Playbook, I sit down with Tommy Brown (TBHits), hitmaking music producer, songwriter, and one of the most important creative forces behind modern pop music. Tommy has ...

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Most artists don’t hate ads. They hate what bad ads reveal.In this clip, LaRussell breaks down how he actually uses ads as an independent artist: not to force Spotify streams or fake momentum, but to ...

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Inside the Playbook: LaRussell & Tietta Mitchell on The Roc Nation Deal

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The Manager’s Playbook 059: LaRussell & Tietta Mitchell - Roc Nation Deal, Independence, Ads, Direct-to-Fan, Touring & Music Marketing

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LaRussell is the rare independent artist who didn’t partner with Roc Nation because he needed a label. He partnered because he built enough leverage to make the label behave like a partner.In this epi...

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