#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

Send us a text As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn’t just necessary, it’s urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now hel...

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Giant Food’s New Loyalty Program Builds on Digital Relationship

Giant Food’s New Loyalty Program Builds on Digital Relationship

Send us a textRyan Draude is the Head of Loyalty and Digital, and Melanie Butler is the Manager of CSM at Loyalty Strategy at Giant Food, a retailer in the Washington DC, Virginia, Maryland, and Delaware area with over 160 stores. In 2020, Giant Food won a Silver award in the Loyalty Program Design at the Loyalty360 annual awards.Loyalty360 CEO Mark Johnson recently spoke with Draude and Butler about their customer engagement programs.

4 Maj 202130min

Mohegan Gaming & Entertainment Better Big on Guest Loyalty

Mohegan Gaming & Entertainment Better Big on Guest Loyalty

Send us a text Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in South Korea and Niagara Casinos in Canada, and the newly-re-opened Mohegan Sun Casino at Virgin Hotels Las Vegas. Mark Johnson, CEO of Loyalty360, spoke with Martinelli about Mohegan Gaming & Entertainment’s loyalty and engagement program and how they are connecting with customers in oft...

3 Maj 202123min

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Carlos Dunlap-Beard

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Carlos Dunlap-Beard

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30 Apr 202132min

Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie

Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie

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29 Apr 202122min

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

Send us a textJoella’s Hot Chicken has 19 stores in Indiana, Ohio, Kentucky, Florida, and Georgia and continues to look for more expansion.The restaurant chain just launched its first loyalty and rewards program, and Loyalty360 CEO Mark Johnson spoke with Katie Wollrich, Chief Marketing Officer for Joella’s Hot Chicken, about the program and its expansion plan.

28 Apr 202117min

Giant Eagle Works to Keep myPerks Simple and Easy

Giant Eagle Works to Keep myPerks Simple and Easy

Send us a textJustin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team members.Mark Johnson, CEO of Loyalty360, recently spoke with Weinstein about their myPerks loyalty and rewards programs and about the focus of their engagement and personalization efforts.

20 Apr 202127min

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Send us a text Loyalty360's Mark Johnson interviews Todd Leach, Chief Client Officer at SMG to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel...

13 Apr 202122min

AARP Rewards Grows Membership with Intentional Touchpoints

AARP Rewards Grows Membership with Intentional Touchpoints

Send us a textImani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members.AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility Category at the Loyalty 360 awards. Mark Johnson, CEO of Loyalty360, recently spoke with Samuels about their campaigns and rewards programs.

9 Apr 202123min

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