#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

#456: Leaders in Customer Loyalty: Industry Voices, Featuring Michelle Sequeira Yee, Vice President of Consulting, Bond Brand Loyalty

Send us a text As brands face mounting pressure to create deeper, more sustainable connections with their customers, the role of loyalty strategy has evolved from transactional tactics to enterprise-wide engagement. For Michelle Sequeira Yee, Vice President of Consulting at Bond, this evolution isn’t just necessary, it’s urgent. Drawing on her experience leading customer and digital strategy at large national Canadian retailers, and on the agency side at McCann and Havas, Sequeira Yee now hel...

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Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Send us a text Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is where Generali Global Assistance and its Global Identity and Cyber Protection business unit comes in. Founded in 1963, Generali Global Assistance has been a leader in the assistance industry for over 50 years and continues to provide its customers and partners peace of mind and assistance in the ...

20 Aug 202020min

David Sykes, Head of U.S., Klarna

David Sykes, Head of U.S., Klarna

Send us a text David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vibe. The members can receive rewards for all purchases they make directly through the Klarna app, no matter what store they are purchasing from. Klarna has 4,200 retail partners in the U.S — including H&M, Sephora, The North Face, Timberland and Abercrombie & Fitch — and their global network ...

19 Aug 202034min

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Send us a text Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt to touch on a few topics during their discussion: • Talk about a brand that’s doing a great job of creating customer loyalty and why? • COVID-19 has had a big impact on brand’s marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were...

18 Aug 202028min

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Send us a text Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are some of the topics that we posed to Emil: -What is the biggest challenge or opportunity you see in customer loyalty today? -What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? -What is a brand (or a few) you are most loyal to and why? -How have...

18 Aug 202029min

Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Send us a text The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased traffic and various restrictions. As many look to get back to some sense of normal, CIBC, one of Canada’s “big five” financial institutions is stepping up to help local restaurants through what is a tough time for many. CIBC has a long history of helping clients, communities and businesse...

17 Aug 202019min

Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Send us a text For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for its Coffee Bean Rewards Program that will look to engage customers more and drive them to shop m...

12 Aug 202014min

Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Send us a text Loyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. There were several interesting questions Mark posed to Carlos: • Can you tell us a little more about premium loyalty – how it is different from a traditional program or what is brands already have a traditional program is place. What are some examples of...

12 Aug 202035min

Loyalty Live Session | Tom Madden, Senior Partner, ICF Next

Loyalty Live Session | Tom Madden, Senior Partner, ICF Next

Send us a text Loyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. A few topics that were covered include: • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a brand (or a few) you are most loyal to and why? • How have ...

11 Aug 202022min

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