Why September Is the Most Important Month of Your Q4
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or more this year have a 77% chance of beating last year's BFCM — with a median result of...
17 Sep 24min
The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood
Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggles to build real moats, whether the Dodgers and Clippers crossed ethical and legal l...
15 Sep 1h 9min
The Re-Hire Nobody Saw Coming
One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subsc...
10 Sep 27min
The Service That Turned a Brand's Worst Summer Into Its Best.
CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Rich...
8 Sep 18min
What a Profit Engineer Does Every Day at CTC
Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure ...
2 Sep 29min
Why Your Email Strategy Is Not a Content Calendar
In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store rev...
1 Sep 23min
Diversify Now: The 6-Week Q4 Window Closing Fast
Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually...
27 Aug 26min
We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.
We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actua...
25 Aug 29min
