Inside the Playbook: Lola Plaku on Artist Development

In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle.

Lola dives deep into how understanding an artist’s audience is the foundation of every effective strategy, from branding and content to touring and fan engagement. She shares personal stories and real-world lessons from her work with artists like The Weeknd and Trinidad James, illustrating how performance, positioning, and timing create long-term impact.

Whether you're managing talent, building your own brand, or trying to connect with your core fans, this episode is filled with tactical insight and grounded leadership.

Simply put, a conversation like this doesn't come cheap.

Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w

Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook