Client Communication Tips on Boundaries, Updates & Tough Conversations

Kasim shares one of the most powerful concepts he has ever been presented—Stephen Covey's Personality Ethic vs. Character Ethic. In business, the PERSONALITY ETHIC asks:"How do I get people to buy my product/service?"The CHARACTER ETHIC asks:"How do I create a product/service that will truly serve my customer?"The PERSONALITY ETHIC asks:"How do I make the most amount of money with the least amount of output?"The CHARACTER ETHIC asks:"How do I provide the maximum amount of value?"The PERSONALITY ETHIC asks:"How do I get my customers to do (say, act, think) the way I want them to?"The CHARACTER ETHIC asks:"What is it that my customers do (say, act, think) that I can tap into in order to serve them?"Focusing on the CHARACTER ETHIC in business (and in life) puts us in a position to grow from a strong and stable foundation. It also protects us from ourselves and any inclinations we may have towards expediency or deceit.If you want to learn more about Personality Ethic vs. Character Ethic, we recommend reading "The 7 Habits of Highly Effective People" by Stephen Covey. It's one of Kasim's all-time favorite books! If you prefer the digital approach, check out his website. He has tons of great resources: https://www.franklincovey.com/the-7-h...Which ethic do you think is more important in life? Drop a comment with your opinion!0:00 Mastering the Art of Success: Understanding Personality Ethic vs. Character Ethic3:55 PERSONALITY ETHIC asks: “How do I get people to buy my product/service?”4:13 CHARACTER ETHIC asks: “How do I create a product/service that will truly serve my customer?”9:13 Changing the customer vs. aligning with the customerNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...

7 Sep 202310min

Join Kasim as he sits down with one of his entrepreneurial heroes, Shaun Clark of HighLevel. In this exciting interview, discover Shaun's secrets to building one of the most disruptive products in the world and learn about the future of HighLevel.But that's not all! Kasim and Shaun also delve into why AI is nothing to be afraid of in marketing, why being a SaaS entrepreneur is a game-changer, and so much more. Don't miss out on this insightful conversation that will inspire entrepreneurs of all levels!HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place.We believe in its power to help agencies rise. That's why we're an affiliate!You can check out HighLevel with our affiliate link: https://www.gohighlevel.com/970?fp_re...HighLevel Level Up Summit on October 23-26, 2023, in Dallas, TX: https://levelup.gohighlevel.com/0:00 The Secrets to Building a Successful Business with Shaun Clark4:24 The future for HighLevel8:16 Sticking to entrepreneurial roots11:51 The features HighLevel users should be excited about18:35 Missed call? Text back!22:57 Become an affiliate or a SaaS entrepreneur26:07 HighLevel Level Up Summit 2023Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your...

5 Sep 202327min

Kasim is giving away one of our most powerful cheat codes for improving campaign performance!From launching a new site, product, or service to trying to troubleshoot a problem or diagnose low conversions, this approach can be immensely powerful in helping you learn exactly what needs to be done to improve your campaigns [drum roll] 🥁 LIVE CHAT.Live chat is one of the most powerful ways to collect immediate feedback from real-time users, especially if they're frustrated!If someone has a question before checking out, is experiencing a problem with your site, or is confused about your offer, the odds of them contacting you are effectively 0%. Instead, they just leave and never come back.However, if you make a live chat box readily available (and you don't gate the ability to start chatting), people will very quickly self-select this support option and immediately start helping you identify issues with your conversion process.Every question you get via live chat becomes an opportunity for improvement on your site. If they're asking, it's because you haven't made it clear enough.Live chat also helps identify objections. You can see what's holding your customers back from making a purchase. This is amazing content fodder!You don't have to use live chat forever, but it's a great diagnostic tool that ensures you're not missing out on massively helpful conversion data.Do you use live chat? Do you have any other tips or tricks when it comes to early campaign optimization? We'd love to hear them!Mentioned site:LiveChatSquad: https://livechatsquad.com/ Related videos: 💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections: • 💰 Winning the Sale: The Secret Formul... 📚 Master Google Ads for Free: Top Resources for Learning and Management From The Best Agency: • 📚 Master Google Ads for Free: Top Res... 🔥 The Holy Grail of Marketing Funnels: • 🔥 The Holy Grail of Marketing Funnels Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: <a...

3 Sep 20237min

Here's a lie you currently believe: "It takes 7 touches to make a sale." The "rule of 7" is from a study done in the 1930s! Why on earth are we citing 100-year-old data?So, how many touchpoints do you think it really takes? The answer (obviously) varies on the complexity and importance of a purchase. According to Google, it takes 20 touchpoints to sell a candy bar and more than 500 to sell a flight. Where do you think your product/service lands based on that window?Overwhelmed? It gets worse. The average fashion shopper views 32 pages in a single session before making a purchase. From an attribution perspective, that still only counts as one "touch."This means we need marketing campaigns built to support multi-touch and multi-page engagements. This is one of the reasons we hate squeeze pages for anything, but impulse buys and massive value opt-ins. You can't send an educated consumer to a squeeze page 500 times without annoying them.You need three things for a strong multi-touch approach, and Kasim shares them in this episode.Sources:Localogy: https://www.localogy.com/2019/02/goog... Marketing Rule of 7's: https://www.marketingillumination.com...19 New Ecommerce Statistics You Need to Know in 2023: https://www.drip.com/blog/e-commerce-... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: h • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUd3ak8taFVGYzRpZUtjQTZWSjFNa3V0LWpMUXxBQ3Jtc0tsNk5xNi1kS2tDdzMxMFJwa2pKd3VYUUREdmR4aWI4bXJmZ2FWeHFsWV9Rb0YyUDVpOERPTzdrLVMtMmJlSUpoZ0JGSHFPT21neWxjTnBSSEd1X0pVclM2bndkVl85NU1hTTNpTHZWU2lqYVlsendWMA&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0BWSNLNRN&v=6_GcS3TFtSE" rel="noopener...

1 Sep 20236min

Have you heard of the Google Ads Flywheel? It's a powerful framework that helps you understand where you are in the various stages of managing your Google Ads campaigns. By exploring this approach, you can gain deeper insights and make more informed decisions on how to scale your advertising efforts effectively. Learn more about how the Google Ads Flywheel can take your campaigns to new heights.Ideally, you're failing forward (to steal from John C. Maxwell). The good news is there's a process for that. We call it "The Google Ads Flywheel," and Kasim talks about it in this episode.1. AssumeWhen you're starting out, you've gotta make some educated assumptions. The greener you are, the more guessing is involved. That's ok! Don't let yourself get stuck in analysis paralysis. Chances are, you're going to be wrong right out of the gate. This is where getting comfortable with failure starts.2. Test People set out to prove their assumptions are correct. That's a flawed model. Set out to break your assumptions into little pieces! Seek out the flaws, weak links, and fail points. Figure out what's really working and what isn't working at all.💡Pro-TipNearly 90% of all online ads fail (quoting Ryan Deiss's @ryandeiss's T&C keynote a few years back). So don't get discouraged by the failures, get invigorated by the lessons they teach you.3. Observe Most people don't give their testing nearly enough time. Especially now that we're moving into AI-driven optimization. Sometimes, you've just gotta sit and watch. The mastery lies in figuring out how long to do that before you begin making changes or pulling the plug. The more you do this, the more clear that becomes.A note about the observation window: We like to optimize off of the statistician's model (the base 100 model). Simplified, this says 100 impressions will tell you what your click-through rate is. 100 clicks will tell you (roughly) what your time on site is, etc. Many campaigns aren't big enough to hit the magic 100 for data points that matter. For example, you might not have the ad spend to get to 100 leads. That's where you can project out from the data you do have.4. OptimizeStop what doesn't work. Focus on what does work and do more of that! Optimization is where a lot of marketers fly off the rails because they start making more assumptions. Now isn't the time for that. The optimization phase isn't about adding more. You're going to do more of what works and less of what doesn't. Resist the temptation to start making more assumptions.Your opinion counts! Leave a comment and let us know what you think.0:00 The Google Ads Flywheel1:16 Assume2:58 Test4:20 Observe7:28 OptimizeNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to...

30 Aug 20238min

Join Kasim as he dives into the world of Google's new Generative AI Search. He shares what we know (and what we don't) about the future of Google search and how it will impact digital marketing moving forward. He also compares Generative AI Search to Bing Chat to give you a better understanding of how it works. Learn more about these exciting new ways to search, and how they could impact the world of digital marketing.Related videos:🛸 The Future Of Advertising: BING?! • 🛸 The Future Of Advertising: BING?! 🤖 The Impact of AI on Google Ads: A Look Into AI Generative Search: • 🤖 The Impact of AI on Google Ads: A L... 0:00 RIP Google Search, Generative AI Is Here and It's Awesome!5:22 How did the AI determine what to draw from?8:28 Ad placement in generative AI search16:36 Everything about search is going to changeNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2hRMmdEZ2JyQzJwOFJWR0RvdklnTURfdzV2UXxBQ3Jtc0ttSUtvYnQ5MmE5X24xVHZfZHBja2ZaX1lDMThlX1ItMmJKWHRqZm9KX1BZZ1hxTEQ3c1BkaGs3LWtWX1pyNTlMVE51Y2Jrc0o0ejhva0JmYzJoUlh4aWtURzhkVkU5ME4wTjc5bjFUMEJDS2xTUVlEaw&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=HrmSon5F6v0" rel="noopener noreferrer"...

28 Aug 202314min

In the world of business, it's often said that time is money. And if you want to grow your business, you need to be able to scale up your operations. But here's the thing: scaling comes with its own set of challenges. As you try to expand your business, you'll find that maintaining the same level of efficiency becomes increasingly difficult.This is a phenomenon that affects businesses of all sizes and in all industries. Whether you're running a small start-up or a large corporation, you'll eventually hit a point where you can't do both: scale and maintain efficiency. You'll have to make a choice between growth and optimization.Of course, this is not something that's limited to Google Ads or marketing. It's an economic truth that applies across the board. The more you try to do, the harder it is to do everything well. It's a balancing act that requires careful planning and execution.In this episode, Kasim dives deeper into this topic and explores the challenges of scaling while maintaining efficiency. He also shares how you can move forward in running Google Ads campaigns or your business despite the dilemma. Whether you're an entrepreneur or a marketer, this is a topic you won't want to miss. So hit that play button, and let's get started!Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFBFZUswemdrUkdkRDVPa3Vtc1BNMDVJQXlBUXxBQ3Jtc0tsVXd3aDlnS3NVbjJLT2MxYlNrUmRvWERoT242cFh4WmRSWWhOc1ZFMk1uM2FwV2xPNmNOWDU0ZnpQRF9tUndnOW1TOTBXaHdzblQ5Yl9XQmg5bWNyM21kZHIzOVpVVldiSkJCcTdCRW54bkNxTXJpbw&q=https%3A%2F%2Fwww.starterppc.com%2F&v=g-D5FL3DEoE" rel="noopener noreferrer"...

26 Aug 20238min

Are you an author who dreams of making it #1 on Amazon? We did it, and you can, too! Kasim can help make that dream a reality by sharing the exact steps that led us to achieve the coveted #1 spot on Amazon's bestseller list.🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Get “You vs. Google: The Very Unauthorized Guide To Google Ads” For FREE!! https://sol8.com/free-book/Related videos:💣 The You vs. Google Book Is NOW on Amazon! BUT we made a mistake… • 💣 The You vs. Google Book Is NOW on A... 🔥 Why You Should Read You vs. Google: The (Very) Unauthorized Guide to Google Ads: • 🔥 Why You Should Read You vs. Google:... Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guide to Google Ads for ... This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit <a...

24 Aug 20236min