Client Communication Tips on Boundaries, Updates & Tough Conversations

Client Communication Tips on Boundaries, Updates & Tough Conversations

Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and confidently navigate tough discussions about budget adjustments or strategic changes when results aren't aligning. Watch this video now.

Connect with Tressy on LinkedIn:

/ tressy-dsouza-81964784

Connect with Bryan on LinkedIn:

/ brcaranto



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✅ To-Dos on Your First Call With a New Client:

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Avsnitt(502)

Why You Should Read You vs. Google: The (Very) Unauthorized Guide to Google Ads

Why You Should Read You vs. Google: The (Very) Unauthorized Guide to Google Ads

Hear from the industry experts themselves why Solutions 8 is the best Google Ads agency on the planet and why You vs. Google is a must-have!Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN Learn more about the industry experts in this video here:Phillip Stutts, founder & CEO of Win BIG Media: https://phillipstutts.com/ Rachel Pedersen, Queen of Social Media: https://rachelpedersen.com/Ralph Burns, founder & CEO of Tier 11: https://www.linkedin.com/in/ralphburnsTommy Mello, The Home Service Expert : https://www.linkedin.com/in/tommymello Chris Martinez, founder & CEO of DUDE Agency: https://www.linkedin.com/in/chrismart...Jacques van der Wilt, founder & CEO of DataFeedWatch: https://www.datafeedwatch.com/present...Adam Lyons, founder of Upsells.com: <a...

30 Apr 20237min

The Best Advice I Ever Got on Productivity

The Best Advice I Ever Got on Productivity

Kasim reveals the best advice he got on task management and gives you a step-by-step guide so you can also be a master at productivity!Do you struggle to stay productive? Have you ever wished there was a magical formula for getting things done and increasing your productivity?Well, the secret lies in integrating your to-do list and your calendar. Once that's set, when you look at every individual task, ask yourself these three questions in this order:Can I eliminate this?Can I automate this?Can I delegate this?In this video, Kasim talks more about the steps to make you more productive in your entire life!Whether it's setting achievable goals or maintaining an organized workspace, these steps can help anyone make their workflow more successful. Related videos:💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: • 💰 10X the Profits... 💸 The #1 Google Ads Mistake People Make and How to Fix It: • 💸 The #1 Google A... 🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ 0:00 Intro0:23 The Best Advice I Ever Got on Productivity1:33 Can I eliminate this?2:58 Can I automate this?4:45 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/6:09 Can I delegate this?Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT...

28 Apr 20236min

Five Things to Understand Before Running Google Ads

Five Things to Understand Before Running Google Ads

If you’re an advertiser, ad agency, freelancer, or employee in a company using Google Ads, this is for you! Kasim breaks down five things you should understand before running Google Ads.If you want to take your digital marketing strategy to the next level, running Google Ads is a great way to reach potential customers and generate leads. However, Google Ads can be intimidating for individuals new to the platform. So before jumping right into creating campaigns and analyzing performance metrics, it's important to understand key principles. In this episode, Kasim covers five essential things you need to know before starting with Google Ads so that you can set yourself up for maximum success!🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslamWant a weekly summary? Subscribe here: https://sol8.com/newsletter/ Related videos:🤔 Five Things to Consider Before Running Google Ads: • 🤔 Five Things to... 💰 10X the Profits With Half the COGs: A Step-by-Step Guide That Works: • 💰 10X the Profits... 💸 The #1 Google Ads Mistake People Make and How to Fix It: • 💸 The #1 Google A... 0:00 Intro0:25 Five Things to Understand Before Running Google Ads1:22 There are no performance guarantees4:35 Google Ads can only be as successful as the business model7:20 Google Ads takes time and money8:04 Need help with Google Ads? Get your FREE action plan: https://sol8.com/ap/9:35 Google Ads strategy (and features) change regularly11:08 Google Ads is the most powerful advertising platform on the planet if you know how to use itAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: • 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads...

26 Apr 202310min

The #1 Google Ads Mistake People Make and How to Fix It

The #1 Google Ads Mistake People Make and How to Fix It

Last year, we did more than 1,000 Google Ads account audits. And in this video, Kasim shares the #1 mistake we found and how we fixed it. The #1 mistake I see made in Google Ads—in big and small spend accounts alike—is (drumroll)...Watch this video now so you’ll know, and you can avoid the #1 Google Ads mistake people make! Mentioned resources:💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... 💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns: • 💰 Conversion Path... 💰 Maximize Google Ads ROI: Strategies for Conversion Path Optimization & Avoiding Over-Remarketing: • 💰 Maximize Google... ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... The Ultimate Guide to Online Attribution with Scott DesGrosseilliers | Perpetual Traffic Podcast: https://podcasts.apple.com/us/podcast...Northbeam: https://www.northbeam.io/🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam0:00 Intro0:20 The #1 Google Ads Mistake People Make and How to Fix It4:24 Get your free Google Ads action plan here: https://sol8.com/6:47 Pro-tip! Make sure you're paying close attention to the attribution models you're usingAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists: • 🔎 Job Opportuniti... Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best...

24 Apr 20237min

Unlock the Power of Search Ads

Unlock the Power of Search Ads

Google asked industry experts their top tips on how to reach success with Search Ads, and guess what? Our very own Solutions 8 founder, Kasim Aslam, is one of those experts! Check out this video as he shares this wonderful experience with you.For Google’s Search Ads Week, Kasim, together with Ginny Marvin, Natalie Barreda, Oliver Kiderle, Andy Goodwin, and Tsuki Schmidt, discuss how Search Ads have changed over the years and how to work with AI-powered solutions to scale your business.Learn more about how to unlock the power of Search Ads here: https://adsonair.withgoogle.com/event...Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight 💣 The Ultimate Guide to Google Ads for 2023: • The Ultimate Guid... 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. 🚀💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...

24 Apr 20232min

10X the Profits With Half the COGs: A Step-by-Step Guide That Works

10X the Profits With Half the COGs: A Step-by-Step Guide That Works

Kasim reveals a step-by-step guide that works to produce 10X the profits with half the COGs. This is something that took him years to figure out, and he’s sharing it with you! A tiny minority of extremely high performers produce almost all of the economic outcomes of a given endeavor. (Hunter and Schmidt)Finding and hiring peak performers (PEAKs) can have colossal impacts on the productivity of businesses (especially SMBs). And In this video, Kasim shares how you can find them to help you have 10X the profits with half of the COGs.Related videos:👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: • 👑 Kasim's Super S... 🥇Unveiling The World's Greatest Customer Onboarding Process: • Unveiling the Wor... 💪 The Ideal Team Structure for Google Ads Management: • 💪 The Ideal Team ... Looking to the Future with Shaun Clark of GoHighLevel.com • Looking to the Fu... ⚙️ Improving Agency Operations With Dan Beard: • ⚙️ Improving Agen... What Working With 10,000+ Agencies Taught GoHighLevel Team About How to Productize Agency Offerings: • What Working With... 0:00 Intro0:20 10X the Profits With Half the COGs:: A Step-by-Step Guide That Works0:53 The Cor Thesis2:09 Pay more4:59 Live into the Gamification6:10 Be wary of bargains7:48 You need to market yourself<a href="https://www.youtube.com/watch?v=FzZ0TmRX7Do&t=506s" rel="noopener noreferrer"...

22 Apr 202311min

ROAS Is Shrinking: Here’s What to Do About It

ROAS Is Shrinking: Here’s What to Do About It

If you rely massively on ROAS in Google Ads, rethink your strategy! Regina just unveiled the alarming truth—ROAS is shrinking! Check out her essential insights to work around it and find a key metric that'll keep your PPC campaign thriving.Regina Bellows, executive director of StarterPPC, shows proof that ROAS in Google Ads is shrinking. Instead of letting this issue stop you from optimizing your campaigns for success, she gives helpful insight into another key metric that can help you take back control!If you haven't heard of StarterPPC, it's our sister agency that works with budgets under $5,000. So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank. Check it out here: https://www.starterppc.com/Related videos:💰 What Budget Is Too Small for Google Ads? • 💰 What Budget Is ... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to G... ⚠️ Proof That Google's Attribution Is Costing You Money and What to Do About It: • ⚠️ Proof That Goo... Download your FREE ROAS Goal Calculator here: https://sol8.com/download-roas-goal-c...0:00 Intro0:26 Proof that ROAS is shrinking4:14 What is MER?5:38 Need help scaling your Google Ads campaigns?8:38 How to go around this issue in Google AdsAre you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Gu... • 🦾 The Ultimate Gu... • 🦿 The Ultimate Gu... Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos: • Performance Max 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight --------------------------------------------------👉 Want to become a Google Ads expert?We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from...

20 Apr 20237min

The You vs. Google Book Is NOW on Amazon! But We Made a Mistake…

The You vs. Google Book Is NOW on Amazon! But We Made a Mistake…

The big day is here! Get You vs. Google: The (very) Unauthorized Guide to Google Ads on Amazon NOW!Get your copy of the book on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN I know I promised you a one-day-only special price of $0.99. What I didn’t know was Amazon has minimum price thresholds for eBooks over a certain size (and ours is HUGE!)So, the lowest we could list the book at is $2.99 instead of $0.99. To make sure you don’t feel like I’m a total scam artist, I’m just going to give you the PDF copy of the book for FREE! You can get it here: https://sol8.com/free-book/ And, if you are willing to buy it on Amazon, that would be really huge for me. I desperately want to hit the bestseller list! https://www.amazon.com/dp/B0BWSNLNRN After you have the book, if you’re willing to write us a positive review, that would be amazing as well! Thank you!Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat. Join this channel to get access to the perks: / @solutionseight This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): <a href="https://www.youtube.com/watch?v=oXoFn7dUvL8&t=0s" rel="noopener noreferrer"...

18 Apr 20234min

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