Nudge7 Juli 2025

This single text made girls 45% more likely to get vaccinated

Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to see if I could increase my sales. Did it work? Listen to find out. My study emails: https://ibb.co/HTdMDHxT My study results: https://ibb.co/PGRp2d1y Niall and Guilia’s paper: https://shorturl.at/3nlyH Behavioural Insights Team: https://www.bi.team/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ The Science of Marketing Course (use code RESERVED4ME to get 50% off): https://science-of-marketing.teachable.com/ --- Sources: Daly, N., Merriam, S., & Tagliaferri, G. (2023). Effectiveness of SMS reminders to increase demand for HPV immunisation: A randomised controlled trial in Georgia (Working Paper No. 004). Insights Publico. Milkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A. M., Chabris, C. F., Chapman, G. B., Duckworth, A. L., Goldstein, N. J., Goren, A., Halpern, S. D., John, L. K., ... & Van den Bulte, C. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment. Proceedings of the National Academy of Sciences, 118(20), e2101165118. Patall, E. A., Cooper, H., & Wynn, S. R. (2010). The effectiveness and relative importance of choice in the classroom. Journal of Educational Psychology, 102(4), 896–915. Streicher, M. C., & Estes, Z. (2016). Multisensory interaction in product choice: Grasping a product affects choice of other seen products. Journal of Consumer Psychology. Advance online publication.

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“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller

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