How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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He Hired The Wrong People. Now What?

He Hired The Wrong People. Now What?

When Joshua Tetrick founded his plant-based food company JUST, his goal was to disrupt the entire food industry—and to do that, he decided, he'd hire industry outsiders. He didn't want people with lot...

15 Okt 201818min

The Secret to Working With Family or Friends

The Secret to Working With Family or Friends

In this special episode, host Jason Feifer gets personal. Whenever he tells people that he wrote a novel (Mr. Nice Guy) with his wife, their reaction is always the same: "You're still married!?" To ce...

8 Okt 201832min

Start A Company, Figure Out The Business Model Later?

Start A Company, Figure Out The Business Model Later?

When Ari and Gavi started Indiewalls, a company that wanted to manage sales of art on cafe walls, they hadn't fully thought through just how difficult it would be. But that turned out to be for the be...

1 Okt 201820min

How Comedian Nicole Arbour Thrived Despite Chronic Pain

How Comedian Nicole Arbour Thrived Despite Chronic Pain

Millions of people know Nicole Arbour as a comedian, actor, model, YouTube celebrity, and Instagram influencer—but until recently, she was afraid to reveal another side to her: Years ago, a car accide...

24 Sep 201824min

The Difference Between "Any Sales" And "The Right Sales"

The Difference Between "Any Sales" And "The Right Sales"

Learn more about your ad choices. Visit megaphone.fm/adchoices

17 Sep 201821min

How Malcolm Gladwell Solves Problems

How Malcolm Gladwell Solves Problems

Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Sep 201824min

Why It Took Dunkin' Donuts 10 Years to Build the Perfect New Cup

Why It Took Dunkin' Donuts 10 Years to Build the Perfect New Cup

Sometimes, the simplest ideas turn out to be the hardest. That was the case at Dunkin' Donuts, where the company wanted to eliminate its Styrofoam cups and replace them with something more environment...

3 Sep 201820min

The New Product Doesn't Work. Do We Scrap It?

The New Product Doesn't Work. Do We Scrap It?

Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Aug 201818min

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