How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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What To Do When Customers Don't Share Your Vision

What To Do When Customers Don't Share Your Vision

What happens when customers don’t share your vision? It can be an emotional blow. Here you poured your heart into a product, only to find that customers want something different. Shira Berk faced this...

4 Sep 201715min

From $50 Consulting Fees to 4m Monthly Uniques with The Points Guy Brian Kelly

From $50 Consulting Fees to 4m Monthly Uniques with The Points Guy Brian Kelly

How do you turn a great idea into a great business? It’s an infinitely complex question. You have to build an infrastructure around that idea -- one that amplifies it and makes it compelling enough fo...

28 Aug 201717min

What Happens When The CEO Can't Possibly Talk To Every Employee or Customer?

What Happens When The CEO Can't Possibly Talk To Every Employee or Customer?

How can you scale yourself? It’s something every successful entrepreneur needs to figure out. At some point, your company will become so big that you can’t be in the weeds the way you once were. If yo...

21 Aug 201717min

Her Cookie Company Went Viral, Which Meant A Bouncer and 4-Hour Lines

Her Cookie Company Went Viral, Which Meant A Bouncer and 4-Hour Lines

What’s it like when your company goes viral? Take it from Kristen Tomlan, the founder and CEO of a viral cookie dough company called Do ("Dough") "It's terrifying." And exhausting. And it exacerbated ...

14 Aug 201719min

What Happens When You Realize Your Plan is Flawed At Launch?

What Happens When You Realize Your Plan is Flawed At Launch?

You did your homework. You lined up the right investors. You hired the right talent, created a product that everyone in your industry thought was just going to totally wow people and then you launch.....

7 Aug 201715min

How Do You Keep Buyers and Sellers Inside Your Marketplace?

How Do You Keep Buyers and Sellers Inside Your Marketplace?

Jaron Gilinsky created Storyhunter, a platform that connects media companies and brands to freelance video producers and journalists in 180 countries. But to succeed, he had to overcome two major prob...

28 Juli 201717min

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